Moscow Exchange (MOEX) unveiled its updated brand on Friday. The exchange has launched a new logo to represent the evolutionary changes in the last 10 years. Additionally, the trading venue has over 6,000 financial instruments.
Moscow Exchange has witnessed immense growth in the last 11 months. The platform has expanded its international shares offering substantially since the start of 2021. As a result of the expansion, MOEX reported a sharp rise in operating income during the third quarter of 2021.
According to MOEX, its new logo highlights the growth and development over the last decade. In the new logo, the exchange has retained the red colour as the basis of its brand.
"Next year, MOEX will celebrate 30 years in business. In fact, we emerged together with the Russian Federation and over the years created an investment market in the country from scratch. We are growing rapidly, and we’ve already become more than an exchange. We’ve gone beyond the classical exchange business: we’re expanding into the OTC market, creating platforms that connect financial companies and clients, and opening up new opportunities for investors, corporations and banks. With millions of retail investors entering the market, financial companies are focusing more on the social impact of their activities,” Yury Denisov, the Chief Executive Officer of MOEX, said.
In an effort to facilitate traders, MOEX extended its trading hours for the equity markets. Throughout the year, the exchange has reported a jump in its Fee and Commission Income (F&C).
Branding
In the announcement, Irina Lebedeva, the Managing Director for Marketing and Customer Experience at MOEX, highlighted the importance of rebranding to the present image of Moscow Exchange.
"In recent years, millions of people have opened brokerage accounts with Moscow Exchange and become investors. The financial market is changing rapidly, and Moscow Exchange is leading these changes. As the company evolves, so does our brand. It should reflect our scale and influence and cover all areas of our activity. That’s why we are rebranding,” Lebedeva added.
