Boutique Algo-Trading Company Embium Rebrands As Quantica Trading

Five years have rolled by since automated trading technology company Embium came into existence, however late last week, the company announced that it was time to shelve its original name, in favor of new branding.

Under the steerage of ex-Sungard senior executive Janice Robson who presides over Quantica Trading as CEO, the company has adopted a completely redeveloped website which depicts its new branding and indicates its direction toward the modern application-compatible functionality, exemplified by its affiliation and compatibility with Google+.

The company remains small, and continues to occupy its existing offices in Kitchener, Ontario, however its focus appears to concentrate on differentiating between the products that the company offers, these being its broker-neutral platform Cloud Cloud The cloud or cloud computing helps provides data and applications that can be accessed from nearly any location in the world so long as a stable Internet connection exists. Categorized into three cloud services, cloud computing is segmented into Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). In terms of trading, the versatility of the cloud service allows retail traders the ability to test out new trading strategies, backtest pre-existing conc The cloud or cloud computing helps provides data and applications that can be accessed from nearly any location in the world so long as a stable Internet connection exists. Categorized into three cloud services, cloud computing is segmented into Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). In terms of trading, the versatility of the cloud service allows retail traders the ability to test out new trading strategies, backtest pre-existing conc Read this Term Trader, its Excel-based auto-trading system which is marketed under the designation of Viper, and lastly, the algorithmic trading solutions that the company develops.

For such a company, a dichotomy is apparent within the FX market of today, one potential development being the current stance which worldwide regulatory authorities are taking on algorithmic trading and High-Frequency Trading (HFT) High-Frequency Trading (HFT) High-frequency trading (HFT) is a trading approach that requires the usage of high-powered computer applications to execute a large volume of orders within milliseconds. HFT employs pre-programmed trading commands and a multitude of complex algorithms.These are used to analyze multiple markets simultaneously while automatically executing trades based on preprogrammed trading scenarios for varying market conditions. Speed is of the essence with HFT, where traders with the fastest rates tend to be High-frequency trading (HFT) is a trading approach that requires the usage of high-powered computer applications to execute a large volume of orders within milliseconds. HFT employs pre-programmed trading commands and a multitude of complex algorithms.These are used to analyze multiple markets simultaneously while automatically executing trades based on preprogrammed trading scenarios for varying market conditions. Speed is of the essence with HFT, where traders with the fastest rates tend to be Read this Term) with Europe wishing to stem order flow resulting from this practice, and the US Commodity Futures Trading Commission preparing to hold a public meeting on automated trading this week.

The other side of this dichotomy is that open, broker-neutral trading platforms are becoming increasingly welcomed among institutional and retail firms, as detailed by tradable CEO and founder Jannick Malling recently in a discussion on the Forex Magnates Meet The Experts portal.

Whether smaller companies with innovative or niche products are able to carve out a satisfactory market share only time will tell.