SR Labs Completes Successful Rebranding as Vela Trading Technologies

SR Labs, LLC, a provider of trading and market data technology for the financial services industry, has rebranded under the new name of Vela Trading Technologies, LLC, helping consolidate its operations and technology capabilities into one cohesive operation, per a recent Vela statement.

The new world of Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term, Fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term and marketing – register now for the Finance Magnates Tel Aviv Conference, June 29th 2016.

Vela Trading, formally SR Labs, is a low-latency feed handler and market data platform provider. The group also caters to a diverse clientele via a comprehensive offering of Technology Deliverability utilities, trading infrastructure capabilities, and delivery mechanisms.

Despite the change in name, Vela will also continue to largely adhere to its same overall strategy, focusing on financial technology solutions and trading infrastructures.

Indeed, according to Jennifer Nayar, CEO of Vela, in a recent statement on the rebranding effort: “We see Vela as a new and exciting opportunity to build on our strong heritage, pedigree and loyal client base and bring the best of both SR Labs and Wombat into one place.”

“With Vela, we want to simplify everything around us: through our technology, we want to simplify how firms interact with the markets, and increase efficiency; and with the creation of a new, integrated business entity, we want to make it easier for clients and prospects to buy from us, to work with us and to partner with us,” she added.

Earlier this year, the group made headlines after it launched a strategic partnership with Quod Financial, which saw the integration of its low latency API.