tZERO Group announced today (Friday) the addition of investment banking business lines to its existing broker-dealer subsidiary platform, leading to its rebranding from tZERO ATS to tZERO Securities. According to the company, the brand overhaul will better reflect the “breadth of services” it is offering to the customers. The changes will come into effect on 20 October.

Consolidation of tZERO’s Services

The investment banking business is not a new area for tZERO; rather, the latest move is more of a consolidation of its services. Earlier, the group offered investment banking services under the brand tZERO Markets.

“The consolidation of services to one entity will result in a more cohesive platform for customers to seamlessly participate across business lines,” said David Goone, the CEO of tZERO Group. “tZERO Securities brand reflects the broad scope of our offerings and our market-leading position.”

Offering a Single Platform to the Customers

The official press release further highlighted that the new brand, tZero Securities, will continue to operate its ATS secondary trading business and self-clearing operations in parallel with the investment banking and private placement businesses. With the consolidation, users of the platform will be able to access multiple services.

In addition, the company aims to optimize the workstreams for issuers and investors alike as the firm continues to gain market share in its primary issuance and secondary trading business units. It is also expected to add greater operational efficiency.

Headquartered in the United States, tZero is known for offering trading of private securities and digital securities on a blockchain. It is one of the few licensed venues in the country to offer such services. The broker-dealer platform is registered with the Securities and Exchange Commission and is a member of FINRA and SIPC.

“tZERO Group, the parent company of tZERO Securities, will continue to operate its current activities as a holding company and leading provider of technology and tokenization services for the capital markets industry,” the announcement added.