The London-based online trading platform, Zenfinex is rebranding to Taurex, a step the company described as part of its plans to empower traders with trading tools and proprietary technology. Over the past year, the company has strengthened its brand by actively engaging with the global trading community.

Nick Cooke, the Founder and CEO of Taurex, explained: "The Taurex brand embodies our legacy of trading expertise while signaling our commitment to bring robust trading solutions to our clients. In an era where technology and trading are becoming increasingly intertwined, our aim is to continue to center people."

Taurex's Leadership Changes

According to the company, the rebranding from Zenfinex to Taurex draws inspiration from the Latin words "Taurus" for strength and "Ex" for exchange . This rebranding signifies Taurex’s commitment to redefining the retail trading landscape. The company is introducing changes, including the launch of a proprietary trading app and a suite of tools suitable for traders at all levels.

Additionally, Taurex is developing a global neighborhood to connect new and experienced traders. This community will offer mentors, trading tools, copy trading options, educational material, and a complete trading environment.

The new changes followed a change in the leadership of Zenfinex. In a report by Finance Magnates more than a week ago, Matthew Wright, who has been at the helm of the company as the Group Chief Executive Officer, stepped down from his role. Wright was appointed as the Group Chief Operating Officer (COO) at Exinity.

Before his tenure at Zenfinex, Wright served as the CEO of Capital Index, a London-based broker specializing in Contracts for Differences (CFDs) and financial spread betting. Interestingly, Nick Cooke, Zenfinex’s Founder, returned to take the reins as the Group’s CEO.

Taurex Expands Global Footprint

Founded in 2017 and officially launched in July 2020 under the leadership of Cooke, Zenfinex has expanded its operations in the global market. It has established a presence in several key regions, including Dubai, Vietnam, Cyprus, Bulgaria, Lebanon, Colombia, Sierra Leone, and most recently, Mexico.

Besides that, the company has recently partnered to enrich its products and services. Through a strategic partnership with Acuity Trading, a financial news analytics platform, the company offers clients market insights rooted in data-driven sentiment analysis. Similarly, Zenfinex collaborated with Trading Central, a technical analysis specialist and investment research platform.

In June, Zenfinex became the first Forex broker to secure a permanent license for trading Contracts for Differences (CFDs) from the Central Bank of Sierra Leone. In addition to its African operations, the group extends its footprint through Zenfinex Global Limited, which holds a license from the Financial Services Authority (FSA) in Seychelles.