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Institutional FX
BNY Mellon Makes Identity Move: Transitioning to BNY
2024-06-13T14:00:47.040+02:00
The bank, founded in 1781, updates its identity while keeping its legal name.
Managing $50 trillion in assets, it is set to rename its investment and wealth divisions.
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Institutional FX
Advanced Markets Completes a Major Brand Refresh
2021-11-17T12:16:37.000+02:00
The company introduced a new logo with a brand-new website.
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Bilal Jafar
Interviews
Hey, Crypto Exchanges: Listen to Your Users, or Lose Out
2019-08-27T09:16:53.000+02:00
ChangeNow's Pauline Shangett speaks on the role of community in branding and security in the crypto space.
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Rachel McIntosh
Brokers
Exclusive: ILQ Australia Rebrands to FairMarkets Trading Pty Ltd
2018-08-14T09:11:16.000+02:00
The firm has launched a new website and added a suite of new transparency features to its platform.
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Celeste Skinner
ADVERTISEMENT
News
There Are More than Sixteen Thousand Blockchain Companies in China
2018-07-18T10:11:12.000+02:00
3,078 companies registered a blockchain-themed name in the first six months of 2018.
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Simon Golstein
Brokers
The Marketing Battle: Brand Awareness or Media Buying?
2017-12-15T14:00:02.000+02:00
What are the respective and variant objectives behind media buying versus brand awareness?
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Adinah Brown
Brokers
Infinox Revenues Double in Fiscal 2017, Profits Rise
2017-09-26T11:33:21.000+02:00
The company's rebranding is proving to be a resounding success.
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Victor Golovtchenko
Blogs
How to Improve your Brand's Google Reputation
2016-12-04T14:55:35.000+02:00
Negative media attention can harm your business in more than one way. David Malits shares some tips for damage control.
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Guest Contributors
ADVERTISEMENT
Execution
CDNetworks Fortifies its European Presence With EMEA Subsidiary
2016-09-20T12:12:13.000+02:00
CDNetworks' new EMEA subsidiary will expand the group's regional focus and branding efforts.
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Jeff Patterson
Executive Moves
Tradimo Appoints Female Chess Standout Hou Yifan as its Brand Ambassador
2016-08-23T14:29:48.000+02:00
Hou Yifan joins Tradimo Interactive as its Brand Manager, helping meld the worlds of investing and chess.
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Jeff Patterson
Blogs
Living your Company's Brand
2016-08-16T17:33:56.000+02:00
Brokers can be focused on getting in demo and live accounts with their ads, not shaping their brand perception.
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Bart Burggraaf
Brokers
GAIN Capital Undergoes Branding Refresh of FOREX.com
2016-07-19T14:21:58.000+02:00
The new FOREX.com website boasts a number of new features and is the first of several scheduled upgrades.
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Jeff Patterson
ADVERTISEMENT
Brokers
Exclusive: HY Markets Rebrands as HYCM, to Launch New Website
2016-07-17T13:09:27.000+02:00
Starting Monday, clients of HY Markets will be referred to the new HYCM site and trading platforms.
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Avi Mizrahi
Execution
Nasdaq Launches Influencers Tool for Professionals and Thought Leaders
2016-07-15T11:08:44.000+02:00
Nasdaq Influencers caters specifically to marketing professionals and thought leaders around the industry.
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Jeff Patterson
ADVERTISEMENT
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