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Marketing
Europe's Economic Crossroads: Recession Fears and S&P Global's
Education Center
Will Blockchain Technology Mark a Turning Point in Fraud
Education Center
7 Things We Wish Someone Had Told Us Before We Started Trading
Education Center
AppLayer Unveils Fastest EVM Network and $1.5M Network Incentive
Thought Leadership
Europe's Economic Crossroads: Recession Fears and S&P Global's
Education Center
Will Blockchain Technology Mark a Turning Point in Fraud
Education Center
7 Things We Wish Someone Had Told Us Before We Started Trading
Education Center
AppLayer Unveils Fastest EVM Network and $1.5M Network Incentive
Thought Leadership
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marketing
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Trending
The Mindhack Part 3 - Crafting a Digital Marketing Strategy
Skills without a plan mean nothing.
Leverage tech to get the most out of a smaller team.
Discover what’s working and what’s not.
Wednesday, 01/05/2024 | 10:19 GMT
by
Louis Parks
FinTech
The AI Effect: Transforming Fintech Operations for Better Customer Engagement
Banks invest billions in AI, with $85+ billion projected for generative AI by 2030 in payments.
Investors utilize AI applications for portfolio management, with AUM reaching $2.2-3.7 trillion in 2020.
Wednesday, 03/04/2024 | 07:38 GMT
by
Pierre Raymond
Trending
When Financial Ads go Bad (or Good?)
Suits, finance, sports, they don’t always go hand-in-hand.
A big name doesn’t guarantee a great result.
But, sometimes, cringe is good.
Tuesday, 02/04/2024 | 11:57 GMT
by
Louis Parks
Trending
AI for Content Creators – A Story of Allure and Anxiety
Why creators should embrace prompt engineering.
Fears of obsolescence and lack of control stand in the way of turbocharging your work.
As I embark on a professional odyssey, questions remain.
Monday, 25/03/2024 | 13:04 GMT
by
Louis Parks
Trending
Storytelling and Building Creative Narratives - The Mindhack Part 3
We all love a good yarn.
Creating a narrative around your company or product fosters loyalty.
Forge a sense of connection and emotional investment.
Monday, 25/03/2024 | 13:00 GMT
by
Louis Parks
Trending
Personalize Your Digital Marketing in 2024 - The Mindhack Part 2
Target every channel.
Leverage customer data, responsibly.
Embrace the power of AI.
Wednesday, 20/03/2024 | 12:02 GMT
by
Louis Parks
Trending
The Psychology of Digital Marketing - The Mindhack Part 1
Ditch the catchy slogans and go deeper.
Understand customer psychology and make sales.
Just make sure you’ve got the product to back it all up.
Tuesday, 19/03/2024 | 10:04 GMT
by
Louis Parks
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Trending
Marketing - The Joys of Hired Guns vs. Full Time Minions
Financial marketing is a distinct, niche area.
It’s time to look outside your own company.
Look for experience and stop trying to in-house everything.
Tuesday, 20/02/2024 | 11:02 GMT
by
Louis Parks
FinTech
"First Year Marketing Success Centers on Data": Experts Share Insights
The FMLS:23 panelists on the “Marketing in Fintech Startups” emphasized the importance of identifying the audience from day one.
They advocated for a balance between tech-driven data analytics and human touch.
Wednesday, 31/01/2024 | 17:00 GMT
by
Tareq Sikder
Retail FX
'Online Content, Client Understanding, and Trust' as Catalysts in Broker Marketing
The FMLS panelists of “Marketing for Brokers and Beyond” highlighted that clients perceive themselves as mini-entrepreneurs.
The talk stressed adaptive marketing amid market volatility, geopolitical issues, and rapid digitization in finance.
Wednesday, 03/01/2024 | 10:03 GMT
by
Tareq Sikder
Thought Leaders
Affiliate Marketing - Now the New Trading Platforms Battleground
How do market-leading companies make it a compliance success?
Thursday, 16/11/2023 | 09:10 GMT
by
FM
FM-Events
FMLS:23 Speaker Spotlight – The Power of Marketing in Fintech Startups
Never underestimate the power of marketing, especially in the fintech arena.
Friday, 27/10/2023 | 08:31 GMT
by
Jeff Patterson
Trending
Latest Adtech Trends in the Advertising Landscape
What's on the horizon for Adtech?
Monday, 11/09/2023 | 10:51 GMT
by
Pedro Ferreira
Trending
Limitations of ChatGPT in Marketing Campaigns
Why balance and oversight are still needed.
Friday, 08/09/2023 | 11:54 GMT
by
Pedro Ferreira
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Trending
How AI is Transforming Adtech
The disruption continues.
Friday, 08/09/2023 | 11:43 GMT
by
Pedro Ferreira
Trending
Should Marketers Be Concerned About ChatGPT?
How AI might already be shaping the future of marketing.
Wednesday, 30/08/2023 | 11:25 GMT
by
Pedro Ferreira
Trending
How ChatGPT is Revolutionizing Marketing
AI is about to take marketers on a wild ride.
Thursday, 24/08/2023 | 16:59 GMT
by
Pedro Ferreira
Thought Leaders
Lurn’s Anik Singal Reviews Strategies for Entrepreneurs to Make Money with Marketing
We explored key developments in digital marketing in a full-length interview.
Monday, 24/07/2023 | 09:41 GMT
by
FM
Retail FX
Spain’s Expanded Restrictions on CFDs Set for July 20, Gets ESMA Backing
CNMV said 75% of retail investors still lose investments in CFDs trades.
Upcoming rules will ban the use of sales agents, call centres and software providers.
Tuesday, 11/07/2023 | 19:09 GMT
by
Solomon Oladipupo
Retail FX
ESMA Eyes Marketing of Financial Products in EU, Focuses on Risky Instruments
NCAs will check the quality of promotional campaigns within the financial industry.
Emphasis may be on CFDs and cryptocurrencies.
Monday, 16/01/2023 | 10:02 GMT
by
Damian Chmiel
Thought Leaders
The Most Crucial Marketing Platforms for the Financial Trading Industry
The goal of a marketing platform is to advertise different platforms and companies.
Wednesday, 16/11/2022 | 14:18 GMT
by
FM
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Executives
Marilu Revelli Joins GCEX as Marketing Director
Revelli has almost two decades of corporate experience.
She previously worked for American Express.
Monday, 26/09/2022 | 11:51 GMT
by
Bilal Jafar
Thought Leaders
Are Crypto Startups Wasting Money on Audiences Who Don’t Care
Startups must be careful when determining their marketing mix and delivery.
Monday, 19/09/2022 | 12:14 GMT
by
FM
Thought Leaders
OctaFX Marks 11 Years as a Broker with Rebranding – Here’s How it Changed
11 years of providing brokerage services mark an important milestone for OctaFX.
Wednesday, 17/08/2022 | 15:16 GMT
by
FM
Thought Leaders
Financial Services Marketing: Where to Start?
Do you have a marketing plan, marketing campaign, or target audience?
Monday, 25/07/2022 | 09:05 GMT
by
FM
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