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Blogs

Functional Clickers, Emotional Clickers and Your FTDS

  • Email marketing is a powerful tool for increasing FTDs, but if you are not utilizing it in the correct way, you may be missing out on new deposits.
Wednesday, 28/10/2015 | 10:36 GMT by #Trading People
Executive Moves

John Evans Joins Citypoint Trading as its Marketing Director

  • At Citypoint Trading, Mr. Evans will be responsible for the continued development of the group’s brand and company values.
Wednesday, 28/10/2015 | 10:01 GMT by Jeff Patterson
Expert Insights

How Financial Services Companies are Losing Customers with a Slow Website

  • With customer acquisition being as expensive as it is, every tenth of a percent a marketer can improve conversion is well worth their time.
Wednesday, 21/10/2015 | 08:21 GMT by Bart Burggraaf
Interviews

Leadustry's John Lewis Outlines the Group's Ascension and Focus

  • "The idea behind Leadustry is a full service marketing communications and innovation agency helping clients from around the world."
Thursday, 10/09/2015 | 15:24 GMT by Jeff Patterson
Expert Insights

What Is Native Advertising and as a Broker, How Do I Use It?

  • At its core, native advertising is the promotion of your content on external sites using ad units that look like they are part of the site.
Tuesday, 01/09/2015 | 03:38 GMT by Bart Burggraaf
Bloggers

Fintech Startups and Performance Marketing

  • In this contributor's post, Frank Ravanelli walks us through the importance of performance marketing for startups and the game plan he uses.
Thursday, 30/07/2015 | 08:55 GMT by Frank Ravanelli
Expert Insights

Better Brand-Building for Brokers

  • A brokers’ brand is the sum of all parts of peoples’ experience with the company.
Thursday, 11/06/2015 | 08:20 GMT by Jeff Patterson
Expert Insights

Competitive Differentiation through Content Marketing

  • In the retail FX space, establishing points of differentiation that add value can often mark the difference between failure and success.
Monday, 13/04/2015 | 14:45 GMT by Jeff Patterson
Expert Insights

Where Do I Start Marketing for a New Broker?

  • Where to start doing marketing with little budget and a thousand things to take care of?
Wednesday, 11/03/2015 | 09:16 GMT by Bart Burggraaf
Expert Insights

Advertising in Times of Volatility and Broker Insolvency

  • As seen during the Swiss pegxit, marketers know that in times there is an opportunity.
Tuesday, 20/01/2015 | 11:07 GMT by Bart Burggraaf
Technology

Optimove Adds Real-Time Marketing Triggers to Its Automated Retention Platform

  • Adding features to their core marketing and retention solution, Optimove launched real-time triggers that enable online businesses the ability to send automated messages to their customers to drive engagement.
Tuesday, 13/01/2015 | 17:00 GMT by Ron Finberg
Expert Insights

7 Marketing Trends to Watch out for in 2015

  • Change is the only constant. And with the new year upon us, it’s time to think about some of the trends.
Tuesday, 06/01/2015 | 15:09 GMT by Bart Burggraaf
Expert Insights

How Can a Broker Most Effectively Convert Site Traffic?

  • To answer this I need to back up a little bit. Not all traffic is created equal.
Tuesday, 16/12/2014 | 15:04 GMT by Bart Burggraaf
Analysis

Day 2: Forex Magnates London Summit Concludes, Award Winners Revealed

  • Day two of the 2014 Forex Magnates London summit finished yesterday, capping off a highly successful event that resulted in the coalescence of key executives from every corner of the industry.
Thursday, 20/11/2014 | 06:00 GMT by Jeff Patterson
Expert Insights

Tarantulas, Customer Segmentation, and Insights

  • What can tarantulas teach us about marketing? They come in all shapes and sizes, and are found all over the world.
Tuesday, 04/11/2014 | 00:01 GMT by Charlie Trumpess, MCIM, CM
Expert Insights

How Has Gamification Changed Modern Marketing?

  • In 2008, Microsoft decided to launch a large and expensive campaign featuring Bill Gates and Jerry Seinfeld. Both the advertising agency and Microsoft thought it would be a huge hit.
Friday, 31/10/2014 | 00:01 GMT by Yoni Avital
Expert Insights

Are Trading Contests a Viable Means of Marketing?

  • The detail is really in the details when it comes to contests and the like. Some of them are hardly related to trading however.
Monday, 27/10/2014 | 09:30 GMT by Bart Burggraaf
Expert Insights

Are Facebook Ads an Effective Marketing Tool?

  • Facebook currently allows for a couple ways to advertise. Some are there to increases engagement with content already on Facebook.
Wednesday, 08/10/2014 | 10:01 GMT by Bart Burggraaf
Interviews

Interactive Brokers' Steve Sanders Talks FX & Regulatory Headwinds

  • Forex Magnates reached out to Steve Sanders for his stance on the firm’s FX operations and regulatory operating headwinds
Wednesday, 08/10/2014 | 00:07 GMT by Jeff Patterson
Expert Insights

How Do I Measure the Value Of My Traffic?

  • Good example of a simple question that turns very complicated, very soon. There are a couple of levels of measurement we can look at.
Monday, 22/09/2014 | 00:01 GMT by Bart Burggraaf
Expert Insights

What Are The Best SEO Techniques For Brokers?

  • As for Off-Site SEO, the biggest brokers all have more than 3000 links from unique domains.
Tuesday, 09/09/2014 | 00:01 GMT by Bart Burggraaf
Payments

How much do social networks help with conversions?

Sunday, 07/09/2014 | 16:02 GMT by FMAdmin Someone
Expert Insights

Making the Most of Gamification: Part 2

  • Gamification lends itself most obviously to marketing campaigns and loyalty programs, but its scope is really limitless.
Wednesday, 03/09/2014 | 00:01 GMT by Charlie Trumpess, MCIM, CM
Expert Insights

Are Analytics Sites Like Alexa A Viable Measure For Web Traffic?

  • There are quite a few services like Alexa, including Compete, Nielsen Online, Comscore, SimilarWeb and various google tools.
Tuesday, 26/08/2014 | 00:02 GMT by Bart Burggraaf
Expert Insights

Is Advertising Tighter Broker Spreads A Viable Strategy?

  • Research shows that Price is a significant driver in broker selection. There are a lot of reasons...
Tuesday, 12/08/2014 | 00:26 GMT by Bart Burggraaf
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