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Rebranding
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Brokers
ViewTrade Rebrands Tech Unit as $339 Billion Trading Flow Surges
2024-11-27T09:58:34.201+02:00
The company renames its technology division Orbis Systems and announces new hires across Asia and the Middle East.
It also reports $339 billion in year-to-date trade flow and manages over $22 billion in assets.
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Brokers
Exclusive: Scope Markets Is Rebranding, Taking Final Step in Rostro Group Integration
2024-08-12T11:57:27.108+02:00
The move is part of building a multi-brand financial services group amid growth in active customers and volumes.
“We want to deliver on our vision of ensuring the end client comes first,” said Michael Ayres, CEO of Rostro Group.
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CryptoCurrency
CoinShares Rebrands XBT Provider, Targets Nordic Expansion
2024-06-17T09:58:18.933+02:00
The company’s longstanding EPT brand was changed to align with the group's strategy.
It is also a part of a broader growth plan in the Nordic market.
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CryptoCurrency
OKX Unveils European Expansion Plan with Okcoin Rebrand
2024-04-11T08:37:43.817+02:00
The platform also announces the new General Manager for the region.
Currently, the crypto exchange is the 4th biggest worldwide in terms of spot volumes.
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Retail FX
Forex4you Becomes Markets4you, Signaling Expansion into New Markets
2024-04-04T09:08:03.823+02:00
Along with the name change, the broker is changing its logo and website.
The company joins the trend of replacing the word "Forex" with "Markets".
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Institutional FX
Horizon Software Reveals Horizon Trading Solutions Rebrand
2024-03-27T12:42:37.425+02:00
The company presents a new visual identity and redesigned website.
The rebranding initiative comes as Horizon experiences accelerated growth.
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Retail FX
Exclusive: TeleTrade Europe Rebrands as Earn in Strategic Shift
2024-02-15T13:52:50.285+02:00
TeleTrade website in Europe redirects users to a new domain.
It seems the trading company rebranded, but the information has not yet been made public.
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Retail FX
Rakuten Securities Australia Rebrands to AT Global Markets by ATFX
2024-01-23T14:36:07.835+02:00
The firm has planned to relocate to a larger Sydney office in Q2 this year as part of its expansion strategy.
The firm is introducing an automatic KYC onboarding system to enhance the trading experience.
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Retail FX
Vantage Revamps Website in "New Year, New Look" Move
2024-01-15T12:32:09.400+02:00
The broker rebrands its website for mobile optimization.
Moreover, it introduces the new "Vantage Academy."
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Retail FX
Rebranded CFDs Brokers: The Daunting Task of Rebuilding SEO
2023-12-20T12:00:00.000+02:00
The second part of the series discusses the challenges of web traffic, reputation and how to measure a rebranding's success.
Nick Cooke, CEO of Taurex: "we surpassed numbers in a month and saw a substantial increase in deposits"
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Retail FX
Rebranding of CFDs Brokers: “It Was Costly, but We Have More than Made Up for It"
2023-12-18T15:40:00.000+02:00
26 Degrees, Taurex, Admirals and Vantage Markets: Finance Magnates talked to CFDs firms that underwent rebranding.
The first part of the series discusses strategy, customer trust, cost and "opportunity cost".
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Retail FX
FXCM’s UK and Cyprus Subsidiaries Undergo Name Change to Stratos
2023-09-11T09:47:56.862+02:00
Yesterday, FXCM UK officially changed its name to Stratos Markets.
In the meantime, the Cypriot branch had changed its name to Stratos Europe.
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CryptoCurrency
From BitKeep to Bitget: Popular Crypto Wallet Rebrands, Launches Swap Offering
2023-08-10T12:00:00.000+02:00
Bitget Wallet emerges as the new face of BitKeep after its acquisition.
The rebrand introduces Bitget Swap, enhancing multi-chain trading capabilities.
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CryptoCurrency
Bitget Unveils New Logo, Announces Apps Redesigning within 6 Months
2023-07-25T12:00:00.000+02:00
Bitget has updated its brand identity, vision and visuals.
In addition to a new logo, it also intends to redesign its trading apps.
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Institutional FX
BGC Partners Rebrands as BGC Group and Transforms to C-Corp
2023-07-03T13:24:14.185+02:00
BGC Partners has announced its transformation into a C-Corporation.
The company changed its Nasdaq ticker symbol to 'BGC' and updated its websites.
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Institutional FX
From the Ashes of SVB UK, HSBC Gives Birth to New Innovation Banking Unit
2023-06-12T12:08:23.980+02:00
HSBC UK bought former SVB UK, establishing specialized innovation teams in the US, HK, and Israel.
HSBC Innovation Banking is aimed at expanding the reach of its global innovation economy.
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Retail FX
Online Broker Tastyworks Rebrands to Tastytrade
2023-02-22T20:28:23.379+02:00
The brokerage started adopting the new name on Tuesday.
IG Group acquired Tastytrade (now Tastylive) for $1 billion in June 2021.
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FinTech
Paytechs of Canada Rebrands, Gains Mastercard, Square and Wise Support
2022-11-29T13:01:51.924+02:00
After three years, Paytechs of Canada changed its name to Fintechs Canada.
Payment giants like Mastercard have joined the initiative to support the local fintech industry.
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CryptoCurrency
Huobi Global Rebrands to Huobi, Aims for a Caribbean Office
2022-11-23T10:16:48.461+02:00
The crypto exchange was purchased last month by About Capital.
The refreshed brand responds to global expansion plans.
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Institutional FX
BGC Partners Rebrands as BGC Group, Converts Corporate Structure
2022-11-17T08:05:11.526+02:00
The company wants to simplify its organizational structure.
In addition to rebranding, it wants to become a 'Full C-Corporation'.
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Retail FX
Greek Broker Ardu Prime Rebrands, Launches Crypto Service
2022-10-03T23:44:44.863+02:00
The broker offers more than 150 CFD products and specialty instruments.
It has secured VASP registration from Greece's financial market supervisor.
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Thought Leaders
OctaFX Marks 11 Years as a Broker with Rebranding – Here’s How it Changed
2022-08-17T17:16:48.251+02:00
11 years of providing brokerage services mark an important milestone for OctaFX.
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News
Solarisbank Announces Rebrand, Expands Operations
2022-07-26T13:15:44.618+02:00
The company now has more than 750 employees.
Last year, the fintech firm raised EUR 190 million in its Series D funding round.
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Brokers
BUX Rebrands CFDs Trading Platform to ‘Stryk’
2022-07-11T09:21:31.453+02:00
BUX wants to differentiate the brands of its CFDs platform and zero-fee trading platform.
The CFDs platform is now available in 13 countries.
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Institutional FX
BREAKING: HotForex Rebrands to HFM to Reflect Broad Offerings
2022-05-02T16:17:40.561+02:00
The broker says rebranding is part of its 'next era' business move.
The move should motivate clients, HotForex adds.
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See more
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