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Institutional FX
Goldman Sachs Inks Multi-Year Sponsorship Deal with McLaren Racing
2022-06-22T07:30:40.422+02:00
The bank will support the racing team to meet its sustainability goals.
The financial terms of the deal is unknown.
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Coinbase Becomes Official Cryptocurrency Platform of Seattle Storm
2022-05-20T09:14:27.920+02:00
The WNBA franchise has signed a multi-year partnership deal with the crypto firm.
Through the collaboration, Coinbase aims to engage more people in the cryptocurrency ecosystem.
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Retail FX
Rising Crypto Sports Sponsorships: Are FX Brands Still in the Game?
2022-05-14T13:24:16.192+02:00
FX companies have dominated the global sports sponsorship sector during the last decade.
However, with huge marketing budgets, crypto brands have cracked some historic sponsorship deals in the last 2 years.
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Chelsea FC Inks £20M Sponsorship Deal with Crypto Firm WhaleFin
2022-05-12T08:12:37.206+02:00
WhaleFin is replacing Hyundai as the club’s shirt-sleeve sponsor.
The deal between the two was struck in January.
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News
Crypto Snack Inks Partnership with RCD Espanyol
2022-05-10T01:43:00.000+02:00
SNACK is listed on several major cryptocurrency exchanges.
RCD Espanyol will accept crypto payment for the first time in La Liga.
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Retail FX
OANDA Becomes New York Red Bulls Official Marketing Partner
2022-05-06T19:23:00.000+02:00
The OANDA logo will appear on the right sleeve of the club's jersey.
The deal is part of a multi-year partnership.
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Crypto Exchange OKX Inks Multi-Year Sponsorship Deal with McLaren Racing
2022-05-04T08:28:54.758+02:00
The exchange’s branding will appear on the racing car, drivers’ overalls and other places.
The financial terms of the deal are unknown.
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A Crypto Firm Could Become Liverpool FC Main Shirt Sponsor
2022-04-26T03:22:00.000+02:00
Liverpool could earn more than GBP 70 million from the sponsorship deal in two seasons.
The crypto firm's name has not been disclosed yet.
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Brokers
eToro Forms a New Partnership with Powerleague
2022-04-14T11:47:43.809+02:00
The company has collaborated with Powerleague to invest in the local sporting community.
Powerleague is one of the leading providers of small-sided football in the world.
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Blockchain.com Scores Big in NFL, Becomes Dallas Cowboy Sponsor
2022-04-14T07:45:57.520+02:00
The blockchain firm will receive extensive promotional slots on the club’s infrastructure.
The financial terms of the deal are not known.
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Brokers
Robomarkets Becomes German Football Club Eintracht Frankfurt’s Sponsor
2022-03-10T12:11:25.562+02:00
The broker can promote its brand on several club real estate.
The deal will be effective till the end of the 2023-2024 season.
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Aston Villa Collaborates with Jeton Wallet
2022-03-05T20:44:31.344+02:00
The partnership aims to increase the adoption of cashless transactions.
The company is based in London.
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News
Manchester City Onboards Crypto Exchange OKX as Sponsor
2022-03-04T12:42:31.967+02:00
Many crypto companies are now sponsoring English football teams.
The branding of the exchange will be featured in both stadiums of the club.
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CryptoCurrency
Two European Football Clubs Terminate Sponsorship Deals with Bitci
2022-02-28T10:30:46.592+02:00
Lisbon and Spezia have ended their relationship with Bitci.
The crypto exchange seems to be struggling to stay afloat financially.
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CryptoCurrency
Southampton FC and Sportsbet.io Launch Bitcoin Hunt Competition
2022-02-24T09:21:06.764+02:00
Southampton FC celebrates its continued partnership with Sportsbet.io.
The two firms want to help users learn about crypto with simple engaging content.
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Nerd Street Esports Signs Multi-Million Sponsorship with FTX US Crypto Exchange
2022-02-21T09:20:51.447+02:00
FTX US has paid an undisclosed amount of money to Nerd Street.
The deal runs for multiple years.
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CryptoCurrency
Is Crypto Taking Over Sports Sponsorship?
2022-02-17T18:11:24.932+02:00
Crypto and blockchain companies are among the biggest spenders on football sponsorships.
Analysts dubbed the latest Super Bowl as the ‘Crypto Bowl’ due to the dominance of crypto brands.
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Crypto Exchanges Bitget Becomes Sponsor of Galatasaray
2022-02-17T12:53:09.771+02:00
It can promote across multiple platforms and media assets of the club.
The amount involved in the deal is not known.
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FinTech
Fintech Firm Ebury Unveils Partnership with Melbourne Rebels Rugby Team
2022-02-09T09:27:31.658+02:00
The deal is the latest in a series of fintech partnerships with sports clubs.
Ebury is seeking to widen its market presence by onboarding the rugby team.
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Manchester United Inks £20M Deal with Blockchain Platform Tezos
2022-02-04T10:10:55.125+02:00
The blockchain firm will sponsor the football team’s training kit.
They might collaborate in other technology spaces as well.
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Executives
Exclusive: TMGM’s Andrea Faleburle Talks about Sports Sponsorships and Marketing Campaigns
2022-02-02T10:59:28.654+02:00
Faleburle joined TMGM as Head of Global Marketing in November 2021.
He previously worked as Head of Marketing at IC Markets.
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CryptoCurrency
Gen.G Esports Signs Partnership with South Korean Bithumb Crypto Exchange
2022-01-27T10:21:31.357+02:00
Gen.G Esports has partnered with Bithumb exchange.
The crypto exchange will sponsor Gen.G's sports team events.
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Polkadot Joins Race to Become Lead FC Barcelona Sponsor
2022-01-25T09:17:03.249+02:00
The blockchain company is competing with Spotify and Vegan Nations.
Rakuten is FC Barcelona shirt sponsor until July 2022.
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CryptoCurrency
Bitstamp Becomes Official Sponsor of Guild Esports Team
2022-01-18T22:54:10.774+02:00
Bitstamp has established a sponsorship deal with Guild Esports.
Bitstamp will be provided with the main exposure across Guild’s team jersey.
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News
Ferrari Signs Multi-Year Deal with NFT Firm Velas Network
2021-12-28T09:33:07.564+02:00
Velas has become a Premium Partner of the racing team.
It will launch digital content for the fans of the racing team.
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