This article was written by Rakshit Choudhary, the Co-CEO of Deriv, a global trading platform serving over 2.5 million clients. Previously the COO, he was promoted to Co-CEO this year, highlighting Deriv’s commitment to innovation and shared leadership.
As 2024 comes to a close, Deriv reflects on a year marked by bold leadership changes, geographical expansion, and a commitment to innovation. This has been a year of transformation and resilience, setting the stage for continued success.
Leading together: The Co-CEO model
This year saw a significant evolution in Deriv’s leadership structure with the introduction of the co-CEO model. The partnership between JY and Rakshit Choudhary has brought together two unique perspectives, creating a unified vision for Deriv’s future.
Comparable to pair programming in technology, this collaborative leadership approach has enabled more agile decision-making while allowing Deriv stronger connections with teams across 20+ global offices. Together, the co-CEOs are navigating complex challenges with innovation and purpose.
Expanding horizons
In 2024, Deriv excelled in growth, both geographically and in its offerings. The opening of our new office in the UK and second offices in Africa and Europe shows our commitment to scaling thoughtfully and bringing services closer to clients.
Localisation efforts have also been a priority, with operations now in 18 languages. These initiatives ensure that Deriv’s platforms and content resonate with a diverse global audience, offering tailored experiences that truly connect with clients.
Our recent innovations have expanded the tools available to traders, providing new opportunities to explore and grow in the dynamic world of trading.
Navigating a complex regulatory landscape
Operating in highly regulated markets requires vigilance, adaptability, and innovation. From MiFID II updates in Europe to mobile money regulations in Africa, Deriv stayed ahead of the curve.
Significant investments in AI-powered compliance tools have streamlined KYC processes, ensuring the highest standards of client data security. These efforts not only meet regulatory requirements but also reinforce the trust clients place in Deriv.
Technology & AI as our foundation
Technology drives everything Deriv does, from building robust platforms to enhancing the client experience. This year, the adoption of low-code platforms, AI automation, and security-first engineering, as well as AI-driven support tools, is redefining what’s possible in trading technology.
In addition to tools, Deriv has cultivated a tech-savvy culture by introducing cutting-edge platforms such as Cline and Cursor. These innovations empower teams to work smarter and faster, driving a culture of innovation.
Empowering people and culture
With a team of 80 nationalities, Deriv thrives on diversity. Recognition as a Great Place to Work in 10 locations, highlights the company’s high-trust, high-performance workplace culture.
Deriv’s ranking is in the top 2% of organisations accredited by Investors in People. In fact, Deriv ranks 5th globally in the finance and insurance sector for companies of a similar size.
Programmes like SATI, the hiring process, and leadership development initiatives ensure the workforce is ready to tackle the future with confidence.
Driving impact with CSR
This year, Deriv’s Corporate Social Responsibility (CSR) projects spanned 18 impactful initiatives worldwide. These projects, ranging from vocational training for women in Rwanda to environmental conservation in Cyprus, have positively affected hundreds of families.
Looking ahead, Deriv plans to launch anchor projects in each office, further extending its social impact.
New initiatives and looking ahead
The launch of the Deriv Partner Academy, an AI-driven educational platform, has empowered traders with personalised insights. By making learning accessible, Deriv is empowering traders to make informed decisions, regardless of their experience level.
As Deriv steps into 2025, the possibilities are limitless. With continued innovation in AI, product expansion, and deeper client and community engagement, the journey ahead promises to be extraordinary.
For Deriv, the journey is just as important as the destination, and 2024 has been a remarkable chapter in that ongoing story.
About us: For 25 years, Deriv has been committed to making online trading accessible to anyone, anywhere. Trusted by over 2.5 million traders worldwide, the company offers an expansive range of trade types and boasts over 300 assets across popular markets on award-winning, intuitive trading platforms. The company’s dedication to innovation and client satisfaction has earned it numerous accolades, including the recent ‘Broker of the Year’ - Global (Finance Magnates Awards), ‘Best Customer Service’ award (Global Forex Awards) and Affiliate Programme of the Year (Forex Expo Dubai).
Disclaimer: The information contained within this blog post is for educational purposes only and is not intended as financial or investment advice. The information is considered accurate and correct at the date of publication. Changes in circumstances after the time of publication may impact the accuracy of the information.
Trading conditions, products, and platforms mentioned may differ depending on your country of residence. For more information, visit deriv.com.
