The brokerage space is filled with challenges and opportunities for venues. Finance Magnates sat down with Mehdi Chennour, CEO at Finior Capital for his in-depth perspective on the company and its strategy for 2023.
2022 was filled with challenges for the brokerage space dealing with professional clients. What have been the biggest industry challenges thus far and how has Finior Capital dealt with these?
The brokerage space has certainly faced its fair share of challenges in 2022 (particularly with dealing with institutional clients).
One of the biggest challenges we've seen is increased competition in the industry. As more and more brokers enter the market, it's becoming increasingly difficult to stand out and attract new clients.
Another major challenge has been the ongoing pandemic, which has caused widespread economic disruption and uncertainty. This has made it difficult for many of our clients to be consistent and have a long-term view on the current economic conditions.
As a result, this hinders their trading performance as they are unable to make timely and informed investment decisions. And hence this turns out to be one of the causes for the increased volatility in the markets.
Despite these challenges, Finior Capital has been able to adapt and thrive in this most difficult environment.
One of the key strategies we've employed is digitization. We leveraged digitization to enhance our product offering by utilizing technology to streamline operations. And increase efficiency. Leading to a stronger market competitiveness.
We've also had to navigate the stringent regulations that have been put in place in response to the ongoing crisis. We've been able to comply with these regulations while still maintaining a high level of service for our clients.
By being proactive and adaptable in the face of these challenges, we've been able to — not only survive — but also thrive in this difficult environment. We're confident that we'll continue to be a leading player in the industry for years to come.
In what ways is Finior Capital positioned to expand its product offering in what is shaping up to be a competitive industry in 2023 and beyond?
Finior Capital is well positioned to expand its product offering in the competitive industry. We do that through our commitment to continuously enhance our services.
The company plans to expand into new markets while growing its product portfolio, all while maintaining its commitment to providing the best conditions and exceptional support to our valued clients.
By staying at the forefront of innovation and constantly evolving our offerings, we are poised for growth and success.
We are growing at a fast pace within the MENA region. And we just started expanding into other regions too. And there are several factors that contribute to our competitiveness in the industry.
We have one of the fastest transaction processing time in the market. This ensures that our clients' trades are executed quickly and efficiently. Clients deposit and withdrawals are processed almost instantly and we provide optimum protection of client funds through segregated client accounts with Tier-1 local banks. This ensures that our clients' funds are safe and secure at all times.
What sets Finior Capital apart from the competition?
At Finior Capital, we pride ourselves on being a cut above the rest.
Our brokerage is licensed and regulated by the award-winning Abu Dhabi Global Market (ADGM) and Financial Services Regulatory Authority (FSRA). This ensures that we adhere to the highest standards of safety and transparency.
We provide institutional-grade liquidity to our clients, which allows us to stand out from the competition through our tight and very competitive spreads. In return, this allows our clients to maximize their trading opportunities.
Additionally, we offer an excellent customer service experience, ensuring that our clients always have access to the support they need.
Furthermore, we use the popular trading platform MT5 to ensure that our clients have access to the latest tools and technologies to help them succeed in the markets.
Overall, it’s the combination of all these factors that make Finior Capital a leader in the industry. And well-positioned for continued growth.
Finior Capital has been focusing more on growing its diverse offering. Can you describe the company’s foray into a prime offering and focus?
At Finior Capital, we understand the importance of a diverse offering in the ever-evolving brokerage industry.
And that's why we are 100% committed to expand our prime offering. And focus on institutional and professional clients.
Our prime offering includes a wide range of CFD products and institutional grade liquidity. All of which are designed to meet the needs of our professional and institutional clients.
What is next for Finior Capital and does the company have any new developments in the pipeline?
I am pleased to share with you the exciting developments that we have in the pipeline. The financial services sector is constantly evolving (as we all know). And we, at Finior Capital, are always looking for new ways to innovate and improve.
One area that we have identified as a potential growth opportunity is the field of asset management.
We have applied for a license in the asset management space, as we believe that there is a gap in the market for a service that allows people in the MENA region to better manage their money.
With our license, we will be able to offer our clients a comprehensive service for managing their assets and investments. Giving them the peace of mind that comes with knowing that their money is in safe hands.
This is just one of the many ways that Finior Capital is positioning itself for growth in the competitive industry of 2023 and beyond.
We are always looking for new and innovative ways to improve our offering. And to better serve our clients. And we look forward to continuing to do so for the coming years.
