After months of anticipation, London Summit 2024 kicks off next week, drawing the industry’s biggest brands and authorities, including B2BROKER. Finance Magnates had a chance to speak with the company, who outlined its participation in the event and strategy.
Each London Summit offers something different for participating brands. What motivated your company to sponsor the event, and how do you see your presence aligning with your business goals?
B2BROKER's decision to sponsor the London Summit is fully in line with our wider business objectives. As a leading provider of liquidity and technology solutions in the cryptocurrency and forex sectors, events like this give us a great opportunity to showcase our extensive product portfolio, including payment solutions, liquidity pools, white label solutions, and our robust technology stack.
What drives us to sponsor this event is the opportunity to showcase our latest innovations to a global audience. Sponsoring the London Summit allows us to connect with a wide range of industry professionals, increase our brand awareness and build strategic partnerships that align with our long-term growth goals. It's not just about showcasing our solutions — it's about strengthening relationships and driving fintech innovation.
The summit is expected to attract plenty of talent, exhibitors, and executives. How does your participation at FMLS:24 enhance your brand visibility and strengthen your relationships within the financial community?
At B2BROKER, our participation in FMLS:24 is a strategic opportunity to enhance our brand visibility and reinforce our connections within the financial community. By showcasing our innovative liquidity and technology solutions, we position ourselves as a leading provider in the fintech space. The summit attracts a diverse audience of industry professionals, exhibitors, and executives, allowing us to engage directly with potential clients and partners.
Networking at FMLS:24 enables us to build meaningful relationships with key players in the industry, fostering collaborations that can drive mutual growth. Through insightful discussions and presentations, we can share our expertise, learn from others, and identify emerging trends that shape the financial landscape.
Moreover, our presence at the summit reinforces our commitment to delivering cutting-edge solutions tailored to the evolving needs of brokers and financial institutions. By actively engaging in this influential event, we not only increase our brand's visibility but also demonstrate our dedication to contributing to the advancement of the financial community. Ultimately, participating in FMLS:24 allows us to solidify our reputation as a trusted partner in the industry while exploring new avenues for growth and innovation.
How do you measure the success of your involvement at events like FMLS, and what outcomes are you hoping to achieve from this summit?
At B2BROKER, we measure the success of our involvement at events like FMLS by evaluating several key factors. First, we look at the quality and quantity of connections made — whether they be with potential clients, partners, or industry peers. Building meaningful relationships is a primary goal, and these events offer an invaluable opportunity to network with brokers and fintech professionals who can benefit from our liquidity, technology, and payment solutions.
Additionally, we assess the exposure our brand gains and how effectively we can communicate our unique offerings to the audience. We aim to create lasting impressions that foster future collaborations and partnerships.
From this summit, we hope to connect with more brokers seeking innovative solutions and to solidify our position as a leader in fintech services. Events like FMLS are critical for staying ahead of market trends, exchanging knowledge, and driving both our company’s growth and the broader industry’s progress.
What are some noteworthy challenges you see in the financial services space today, and how is your company poised to address these issues?
From B2BROKER's perspective, 2024 presents significant challenges in our development journey. The financial services industry is becoming increasingly competitive, with rising budgets, stricter regulatory frameworks, and a more discerning customer base. Additionally, marketing costs are escalating. However, we are fully prepared to tackle these challenges head-on.
We continuously monitor industry trends and remain aware of the macroeconomic, technological, and regulatory shifts that affect our operations. This vigilance reinforces our position as a Tier-1, globally trusted B2B service provider. Our unwavering focus on delivering high-quality products and services, combined with our commitment to innovation, equips us to successfully navigate these hurdles.
We are optimistic about the future and remain dedicated to providing our clients with the best solutions available in the market.
Switching gears and looking forward, what are some initiatives, products, or services your company is showcasing at this year’s event? How do you anticipate these will impact the industry?
At this year’s event, B2BROKER is excited to showcase several innovative initiatives, products, and services designed to address the evolving needs of our clients in the financial services industry.
Recently, we have launched many significant upgraded versions of our products. Among them was the B2TRADER 2.0 release that brought the opportunity of CFD trading.
Additionally, we have launched a brand-new product, B2PROP — a powerful prop trading firm turnkey solution enabling our clients to create customised trading challenges that set specific metrics like profit targets, risk limits, and performance benchmarks.
Besides, our team was working on the new generation of B2COPY, which is integrated with the cTrader trading platform and revolutionises the copy trading experience and interaction with financial markets.
Plus, we significantly upgraded our B2CORE solution with release 16, which also includes updates to the iOS app.
We rebranded Marksman to B2CONNECT and massively extended its functionalities as a liquidity hub. Additionally, we rebranded B2BINPAY and introduced new blockchains to our leading crypto payment processing solution.
And, of course, our liquidity solutions are always being extended to give our clients better access to multiple markets and assets. For example, we recently introduced 2 new cash indices: CNX/HKD (China H Shares) and S30/SGD (Singapore 30).
Beyond that, we constantly participate in webinars and podcasts to spread awareness about our products and solutions.
