Eugenia Mykulyak, Founder & Executive Director of B2PRIME spoke with FM events ahead of the upcoming Finance Magnates Pacific Summit (FMPS), taking place on August 27-29 in Sydney, Australia. The event is expected to draw the biggest brands, including B2Prime, who is playing an integral role in the summit.
Ms. Mykulyak gave her perspective on FMPS, as well as her insights into B2Prime’s growing market penetration in the Asia-Pacific (APAC) region, and the broader trajectory of the retail trading industry.
Every company or brand gets something different out of expos or events. How do you feel your company can directly benefit from attending FMPS this August?
For us, expos like FMPS are invaluable. They provide a unique opportunity to connect with the right audience, which isn't always easy in the B2B space. Being a Prime of Prime multi-asset liquidity provider, these events help us forge new connections, explore partnerships, and uncover opportunities. With FMPS being held in Australia—a relatively new region for us—we're eager to learn about the local market and see how our solutions can meet the needs of businesses there.
FMPS is making its inaugural splash in Australia. What are you hoping to see or get out of this year’s event?
This is our first time participating in an event in Australia, so we see it as a fantastic chance to introduce our liquidity solutions to a new audience. We offer a diverse range of instruments across 6 asset classes, including FOREX, crypto, Equity Indices, Commodities, Precious Metals, and NDFs in CFD form—something not many provide.
We also offer connectivity through OneZero Hub, Prime XM XCORE, FIX API, cTrader, and we have a bridge for MT4/MT5. Aside from this, 2024 has been big for us so far; we've expanded our supported instruments, increased leverage for our clients, gained a new license in Seychelles, secured initial approval from Dubai's VARA, and forged a strategic partnership with Spotware, the company behind market-leading platform, cTrader. So, we're excited to share these developments at the expo and see how they resonate with the participants.
The APAC retail market has its own nuisances and strengths, perhaps none greater than a critical mass of talent and a developed infrastructure. Is operating in APAC or Australia a consideration for your brand or does this align with your company’s goals?
This region's dynamic market and developed infrastructure are very attractive to us. As a global multi-asset and multi-market liquidity provider, we're always exploring opportunities to enter new regions, and expanding into the APAC market is definitely on our agenda. We believe FMPS will offer valuable insights into the local market and regulatory standards and help us step forward in the process.
FMPS will be attracting the most recognizable and best-performing brands from multiple industries. How does your company plan to stand out in the crowd or put itself on the map in front of a regional, as well as global audience?
I believe B2PRIME is already well-regarded both regionally and globally for our deep pool of multi-asset liquidity sourced from tier-1 providers, as well as our comprehensive connectivity options and compliance across several jurisdictions. Our liquidity is continually updated as we research the most-demanded instruments and ensure we are the first to offer them to clients. We are also constantly expanding our presence. At FMPS, we plan to emphasise these strengths and engage directly with potential and existing clients, as well as industry peers.
Sharing insights, learning from others, and showcasing our latest innovations are key objectives for us. We're committed to demonstrating how our solutions can provide a competitive edge in a crowded market.
The retail trading industry continues to move ahead in 2024, with the push for new clients and business ongoing. In what ways is your company equipped to handle any potential challenges or industry shakeups in H2 or beyond?
The industry is definitely getting more and more mature each year, with competition growing, costs rising, and technology evolving quickly. But facing challenges is part of the business, so we see them as opportunities to prove our reliability and refine our approach.
We make data-driven decisions and prioritise our clients’ feedback. For example, we recently increased leverage on major FOREX and Crypto pairs and added six high-demand crypto CFDs based on our clients’ requests to ensure they offer the most attractive options and conditions to their end users.
In the B2B sector, the satisfaction of the end-users directly correlates with our success, and we've followed this principle since day one. Participating in global expos and discussions also keeps us in touch with the market and drives our innovation forward.
