Broker’s Guide on Boosting User Engagement and LTV with Quadcode SaaS

Thursday, 09/03/2023 | 13:23 GMT by FM
Disclaimer
  • Quadcode SaaS is an off-the-shelf, fully configurable trading solution.
Quadcode

Software-as-a-Service (SaaS) solutions have become a pivotal technology for the financial services industry, providing business owners with ready-made tools that would otherwise take a fortune to develop and months to launch.

One such solution, Quadcode SaaS, allows businesses to assemble their own broker like a Subway sandwich: with the desired set of assets, functional modules, and the sauce of the necessary settings and quotes. For existing Forex brokers, SaaS solution can provide the tools and resources to expand their product offerings, increase profits, and diversify risks.

What is Quadcode SaaS?

Quadcode SaaS is an off-the-shelf, fully configurable trading solution allowing entrepreneurs to set up their trading platform and brokerage operations exactly how they want in just a few weeks.

Quadcode handles up to 95% of all operational processes: manages the technical infrastructure, mitigates business risks, provides customer support, tracks billing efficiency, ensures security, and rolls out updates straight to the app. The client gets access to the traderoom and back office and only needs to focus on customer acquisition and user support.

Quadcode SaaS Features to Boost Engagement

The Quadcode SaaS solution features a user-friendly interface and allows you to add different modules, such as built-in education, onboarding, market news, and price alerts, which contribute to a higher lifetime value (LTV) for customers, further increasing profits for the broker.

What makes LTV an important metric to watch? The longer a client sticks with your product, the more money they generate for your business. This way, your profit exponential function grows by 1 client, which allows you to scale your business multiple times. To make the client's relationship with your product as long and enjoyable as possible, Quadcode provides valuable tools to increase engagement and, accordingly, LTV.

Below are just a few tools that Quadcode suggests to grab user attention and make them spend more time on your platform.

1,000+ Tradable Assets for All Investor Classes

Quadcode's clients can assemble their own broker from over 1,000 assetsfrom a diverse range of financial instruments, including Forex, CFDs on stocks, crypto, metals, oil and gas, grain, exchange-traded funds, and indices. Additionally, the platform provides high-risk contracts with fast expirations from as little as 5 seconds, catering to the needs of users with different risk appetites.

A wide choice of assets magnets users from different backgrounds. For example, Forex and CFDs on stocks are popular among traditional traders, while crypto and ETFs appeal to Gen Z investors. Commodities such as metals, oil and gas, and grain have a wide global reach and are popular among traders looking for portfolio diversification.

🚀 How does it boost LTV?

Offering multiple instruments on the platform increases user engagement and stickiness. By having a wide selection of instruments, users are more likely to spend more time on the platform, exploring different options and trying out different strategies. Users stay on the platform longer and trade more frequently, which leads to a higher lifetime value.

3 Analytical Tools to Stay Up-to-Date with the Markets

Quadcode’s solution allows adding the "Market Analysis" module to the platform — a comprehensive tool that gives users access to market data and analysis in real-time.

  • News. This tab represents a feed of the most important news affecting the global financial markets. The news are sourced from a range of reputable publications and cover topics like economic indicators, company news, and political developments.
  • Economic Calendar. This is a schedule of upcoming economic events: data releases on key indicators such as GDP, inflation, and employment figures. The tab also includes information on central bank policy meetings and announcements, which can have a significant impact on currency markets.
  • Earnings Calendar. It is designed to help users keep track of earnings announcements from publicly traded companies. This tab includes the dates and times for upcoming earnings releases, the expected earnings per share (EPS) and revenue figures for each company. The earnings reports can provide valuable insights into the financial health and performance of companies, and can often have a significant impact on their share prices.

🚀 How does it boost LTV?

With a built-in news feed and a schedule of important events at hand, a trader doesn't have to leave the platform to investigate the market situation on third-party resources. In this regard, traders are expected to:

  • spend more time in the traderoom;
  • add extra sessions to their trading schedule fuelled by important events in their market;
  • get additional trade triggers, which traders are more likely to respond to by opening a trade.

Video Tutorials: a Library of Free Knowledge

Free video tutorials are a great addition to any broker looking to attract less experienced traders. You can add this module directly to the platform — this will make it easier for users to get a feel of the product and understand the basics of trading, which is likely to convert to a higher LTV.

Quadcode's video tutorials cover a range of topics, including technical analysis, platform's basics and navigation, fundamental analysis, risk management, margin trading, and more.

🚀 How does it boost LTV?

The learning curve of trading can be quite steep, and this is one of the primary reasons why many individuals are hesitant to get involved. Bite-sized video tutorials have a significant advantage in that they enable learners to proceed at their preferred pace and schedule. By providing easily digestible visual aids, the probability of increasing user engagement and understanding is greatly enhanced.

Simplified UI to Attract a Wider Range of Users

The Quadcode-powered platform is designed to be more convenient and less cumbersome than traditional MT4/5 platforms. It's easier to use, cleaner, and doesn't have the rocket science vibes of the classic Metatrader used by the majority brokers.

This ensures a holistic, integral representation of your brand — unlike the traditional scheme where the brokers are no different from each other since they use the same MT platform as a trading tool.

🚀 How does it boost LTV?

A simplified (but not too simplistic) interface shows greater user satisfaction and results in the increased usage of the platform. After getting a trading experience with Quadcode's kinetic interface, it would be hard for a user to go back to Metatrader.

Bottom line

The Quadcode SaaS solution is a broker builder that allows business owners to create an optimal trading environment several times faster than developing it from scratch. For existing Forex and CFD brokers, the solution can help expand their product offerings, increase user engagement, and maximize lifetime value (LTV).

For these purposes, Quadcode SaaS offers a number of solutions:

  • 1000+ assets that you can selectively add to your platform. It increases engagement and stickiness as users spend more time in the traderoom experimenting with different instruments.
  • Analytics module (newsfeed and calculators) increases engagement due to the fact that users can analyze the market and schedule trading sessions without leaving the platform.
  • Free video tutorials make it easier to get acquainted with the software and deepen one's knowledge of trading. This helps keep users who could otherwise churn off due to a lack of understanding of the platform navigation or the principles of trading.
  • Simplified UI that provides a more comfortable user experience compared to the classic Metatrader. The no-brainer interface not only optimizes user interaction with the platform, but also prevents traders from migrating to other brokers, most of which are still running on the complex MT4/5 engine.

Software-as-a-Service (SaaS) solutions have become a pivotal technology for the financial services industry, providing business owners with ready-made tools that would otherwise take a fortune to develop and months to launch.

One such solution, Quadcode SaaS, allows businesses to assemble their own broker like a Subway sandwich: with the desired set of assets, functional modules, and the sauce of the necessary settings and quotes. For existing Forex brokers, SaaS solution can provide the tools and resources to expand their product offerings, increase profits, and diversify risks.

What is Quadcode SaaS?

Quadcode SaaS is an off-the-shelf, fully configurable trading solution allowing entrepreneurs to set up their trading platform and brokerage operations exactly how they want in just a few weeks.

Quadcode handles up to 95% of all operational processes: manages the technical infrastructure, mitigates business risks, provides customer support, tracks billing efficiency, ensures security, and rolls out updates straight to the app. The client gets access to the traderoom and back office and only needs to focus on customer acquisition and user support.

Quadcode SaaS Features to Boost Engagement

The Quadcode SaaS solution features a user-friendly interface and allows you to add different modules, such as built-in education, onboarding, market news, and price alerts, which contribute to a higher lifetime value (LTV) for customers, further increasing profits for the broker.

What makes LTV an important metric to watch? The longer a client sticks with your product, the more money they generate for your business. This way, your profit exponential function grows by 1 client, which allows you to scale your business multiple times. To make the client's relationship with your product as long and enjoyable as possible, Quadcode provides valuable tools to increase engagement and, accordingly, LTV.

Below are just a few tools that Quadcode suggests to grab user attention and make them spend more time on your platform.

1,000+ Tradable Assets for All Investor Classes

Quadcode's clients can assemble their own broker from over 1,000 assetsfrom a diverse range of financial instruments, including Forex, CFDs on stocks, crypto, metals, oil and gas, grain, exchange-traded funds, and indices. Additionally, the platform provides high-risk contracts with fast expirations from as little as 5 seconds, catering to the needs of users with different risk appetites.

A wide choice of assets magnets users from different backgrounds. For example, Forex and CFDs on stocks are popular among traditional traders, while crypto and ETFs appeal to Gen Z investors. Commodities such as metals, oil and gas, and grain have a wide global reach and are popular among traders looking for portfolio diversification.

🚀 How does it boost LTV?

Offering multiple instruments on the platform increases user engagement and stickiness. By having a wide selection of instruments, users are more likely to spend more time on the platform, exploring different options and trying out different strategies. Users stay on the platform longer and trade more frequently, which leads to a higher lifetime value.

3 Analytical Tools to Stay Up-to-Date with the Markets

Quadcode’s solution allows adding the "Market Analysis" module to the platform — a comprehensive tool that gives users access to market data and analysis in real-time.

  • News. This tab represents a feed of the most important news affecting the global financial markets. The news are sourced from a range of reputable publications and cover topics like economic indicators, company news, and political developments.
  • Economic Calendar. This is a schedule of upcoming economic events: data releases on key indicators such as GDP, inflation, and employment figures. The tab also includes information on central bank policy meetings and announcements, which can have a significant impact on currency markets.
  • Earnings Calendar. It is designed to help users keep track of earnings announcements from publicly traded companies. This tab includes the dates and times for upcoming earnings releases, the expected earnings per share (EPS) and revenue figures for each company. The earnings reports can provide valuable insights into the financial health and performance of companies, and can often have a significant impact on their share prices.

🚀 How does it boost LTV?

With a built-in news feed and a schedule of important events at hand, a trader doesn't have to leave the platform to investigate the market situation on third-party resources. In this regard, traders are expected to:

  • spend more time in the traderoom;
  • add extra sessions to their trading schedule fuelled by important events in their market;
  • get additional trade triggers, which traders are more likely to respond to by opening a trade.

Video Tutorials: a Library of Free Knowledge

Free video tutorials are a great addition to any broker looking to attract less experienced traders. You can add this module directly to the platform — this will make it easier for users to get a feel of the product and understand the basics of trading, which is likely to convert to a higher LTV.

Quadcode's video tutorials cover a range of topics, including technical analysis, platform's basics and navigation, fundamental analysis, risk management, margin trading, and more.

🚀 How does it boost LTV?

The learning curve of trading can be quite steep, and this is one of the primary reasons why many individuals are hesitant to get involved. Bite-sized video tutorials have a significant advantage in that they enable learners to proceed at their preferred pace and schedule. By providing easily digestible visual aids, the probability of increasing user engagement and understanding is greatly enhanced.

Simplified UI to Attract a Wider Range of Users

The Quadcode-powered platform is designed to be more convenient and less cumbersome than traditional MT4/5 platforms. It's easier to use, cleaner, and doesn't have the rocket science vibes of the classic Metatrader used by the majority brokers.

This ensures a holistic, integral representation of your brand — unlike the traditional scheme where the brokers are no different from each other since they use the same MT platform as a trading tool.

🚀 How does it boost LTV?

A simplified (but not too simplistic) interface shows greater user satisfaction and results in the increased usage of the platform. After getting a trading experience with Quadcode's kinetic interface, it would be hard for a user to go back to Metatrader.

Bottom line

The Quadcode SaaS solution is a broker builder that allows business owners to create an optimal trading environment several times faster than developing it from scratch. For existing Forex and CFD brokers, the solution can help expand their product offerings, increase user engagement, and maximize lifetime value (LTV).

For these purposes, Quadcode SaaS offers a number of solutions:

  • 1000+ assets that you can selectively add to your platform. It increases engagement and stickiness as users spend more time in the traderoom experimenting with different instruments.
  • Analytics module (newsfeed and calculators) increases engagement due to the fact that users can analyze the market and schedule trading sessions without leaving the platform.
  • Free video tutorials make it easier to get acquainted with the software and deepen one's knowledge of trading. This helps keep users who could otherwise churn off due to a lack of understanding of the platform navigation or the principles of trading.
  • Simplified UI that provides a more comfortable user experience compared to the classic Metatrader. The no-brainer interface not only optimizes user interaction with the platform, but also prevents traders from migrating to other brokers, most of which are still running on the complex MT4/5 engine.
Disclaimer

Thought Leadership

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