If there’s one word Contentworks has heard in the last month it’s Telegram. In the booming world of initial coin offerings (ICOs), Telegram has emerged as a leading platform for companies to get the word out about their token raises. The new application has several groups dedicated to cryptocurrency, allowing them to go above and beyond most social media platforms.
What is Telegram?
Telegraph is a social messaging services that allows more functionality than many of the most well-known messaging apps. It operates on all major mobile platforms, including Android and Apple iOS. Today, the company operates as a non-profit Cloud -based services with more than 100 million active users delivering 15 billion messages daily.
As the numbers attest, Telegram is an extremely popular program. However, that wasn’t always the case. The platform was mainly a messaging conduit for places like Russia, Brazil and Argentina – that is, until the amazing reviews started to pour in. Since then, the platform has spread across the world, including the United States and Western Europe.
For cryptocurrency ventures, Telegram is a leading platform for dialogue and exchange about upcoming ICOs. For example, the top-ten cryptocurrency discussion groups have thousands of members each. These groups include:
- @WhaleclubBTC
- @TheCoinFarm
- @WhalepoolBTC
- @Litecoin
- @ICOCountdown
- @EthTrader
- @BitcoinItalia
- @EthClassic
- @BitcoinCore
Tips for Using Telegram
If you’re an ICO provider or broker, there are many dos and don’ts when it comes to Telegram. The good news is following proper etiquette is straightforward.
Avoid being overly promotional
Telegram provides a great avenue to communicate to a wider audience. Naturally, this will give your token raise more exposure. This alone should be sufficient in joining the platform. However, you shouldn’t treat Telegram like an ad portal.
People join cryptocurrency communities because they want real insights about the market. ICO providers should therefore facilitate discussion without providing a commercial for their token raise.
Consider feedback from users
One of most powerful features Telegram offers is the ability for you to directly engage your customers. This gives your brand important data to help advance your business model and improve customer retention skills. To receive feedback, all you need to do is ask the customer via the messaging app. The rest is history.
Know your subject matter
The person or persons chairing your Telegram profile should know a thing or two about the subject matter. This is especially true in the cryptocurrency space, which is budding with savvy investors who want real answers without the fluff. Having the right subject matter expert present is important when fielding questions from your group or sparking a discussion around one of your product features.
Leverage Channel
One of Telegram’s most defining features is Channel, which improves the way businesses can send messages to multiple users via permanent URL. This list can be scaled up as much as possible, as there are no limits on size. That’s a major improvement over the previous limit of 1,000 contacts.
A #ContentMarketing agency that gets finance! Chat to us now about your #ICO , #cryptocurrency or #forex brand! https://t.co/KXvjB4fbt4 pic.twitter.com/wTpILIQcz1
— contentworks (@_contentworks) November 1, 2017
To access the Channel, users need to have the permanent URL. When your company sends out the link, it can keep track of how many people viewed the message or how often it is forwarded to other members outside of the Channel.
Clearly, Telegram offers unique benefits to ICOs, brokers and other crypto-based companies looking to grow their profile. Aa a completely free service, Telegram has no barriers to entry. That’s probably one of the reasons why it is growing at such a torrid pace.
Are you an ICO looking to boost your brand appeal? If so, speak to a member of the Contentworks team for a tailored content marketing strategy.
One of Telegram’s most defining features is Channel, which improves the way businesses can send messages to multiple users via permanent URL. This list can be scaled up as much as possible, as there are no limits on size. That’s a major improvement over the previous limit of 1,000 contacts.
To access the Channel, users need to have the permanent URL. When your company sends out the link, it can keep track of how many people viewed the message or how often it is forwarded to other members outside of the Channel.
Clearly, Telegram offers unique benefits to ICOs, brokers and other crypto-based companies looking to grow their profile. Aa a completely free service, Telegram has no barriers to entry. That’s probably one of the reasons why it is growing at such a torrid pace.
Are you an ICO looking to boost your brand appeal? If so, speak to a member of the Contentworks team for a tailored content marketing strategy.
