Chingari has added to its diverse and innovative offering, launching Creator Cuts, billed as the first-ever video NFT or v NFT marketplace. The revolutionary offering is noteworthy in helping push leading videos from Chingari’s creative minds as video NFTs.
The company has already been leading the industry with its on-chain social app. Having grown abruptly in recent months, Chingari is now poised to take the next step as a pioneer in the v NFT space.
Chingari Championing the Creator Economy
There has been much written about the creator economy, its growing influence and importance, and its increasing market footprint. Chingari’s Creator Cuts helps address this growing trend, empowering content creators in ways previously only imagined. The advent of a fully functional v NFT marketplace can be a gamechanger for these entities, helping drive community engagement.
“At Chingari, empowering and enabling creators to engage effectively and intrinsically with their community has been the cornerstone of our success since our inception,” explained Sumit Ghosh, Co-founder & CEO, Chingari and GARI token.
Creator Cuts is also looking to foster connectivity between the growing content creator community via the ownership in pieces of their unique art. A crucial tenet is being able to also achieve monetary benefits from this art in a more streamlined manner.
This is where Chingari’s Creator Cuts comes in. In particular, buyers of these NFTs will be entitled to 10% of the daily income in Gari earned by the creator on the engagement they receive on their videos on the Chingari app.
Furthermore, a unique price is assigned to every video, which is dictated by the activity of the creator on the Chingari app. Crucially, these v NFTs can then be bought by any individual, be it a Chingari user or non-user.
“We believe in the immense potential of the Creator Economy and are wholly committed to its growth and democratisation across the spectrum. Towards this, we are always innovating and creating unique programs and propositions which lie at the cross-section of popular culture, ecosystem growth and our business priorities. The introduction of Creator Cuts is one such unique initiative which empowers the creators as well as the community to not only form deeper connections but also grow together in the truest sense of the term,” reiterated Mr. Ghosh.
About Chingari
Chingari is powered by GARI, the world’s fastest-growing on-chain social app that was launched in 2018. The home-grown app has emerged as the one-stop destination for entertaining, engaging videos across diverse categories such as dancing, singing, transformation, innovative skills, etc. Amongst the top 20 most downloaded apps globally, Chingari’s eclectic platform entertains 130M+ users across, and witnesses videos in 15+ languages with over 5 million daily active users.
About GARI Social Tokens
Gari token is the World's biggest social token. Chingari’s native token, GARI enables short-form video creators to monetize their content on the Blockchain with the GARI token. Gari token has received great enthusiasm from the community with almost 1.1 million GARI holders in a record time of just 6 months from launch. With this growth rate, we are expecting the active wallet users to reach 1 million in the next three months. GARI token has become the top 2 Projects on the Solana blockchain in terms of the number of holders.
