Proprietary trading is a dynamic and fast-evolving sector, where technology providers need to sharpen their clients’ competitive edge as much as possible.
FunderPro continues to stay ahead of the curve, introducing a suite of enhancements designed to maximize the profitability and operational efficiency of prop firms. This month, the Malta-based technology provider has rolled out several strategic upgrades to enhance the way prop firms engage with traders and optimize their business models.
Customizable Add-Ons Drive Revenue Growth
FunderPro has analyzed the data coming from their clients and confirmed that traders love to personalize their funded account challenges.
Customization is brought by a variety of customizable add-ons that allow users to tailor their challenge to their strategy. Additionally, the add-ons provide additional revenue. These are the add-ons available to firms using FunderPro technology:
· Double Leverage: Traders can opt for additional leverage and enter larger positions with less capital.
· Trade on Weekends: This option opens the door for trading on Saturdays and Sundays, providing continuous market access.
· No Stop-Loss: For traders who prefer no bounds, this add-on removes the stop-loss restriction.
· Higher Profit Share: Traders can keep more of the profits they generate, enhancing their incentive to trade more effectively.
· BOTs Enabled: Supports the use of trading BOTs, allowing for automated strategies.
· News Trading: Enables trading during major news announcements for those looking to capitalize on volatility.
· Express Payout: Ensures quicker payouts, enhancing trader satisfaction and trust.
Accreditation and Social Proof Integration
FunderPro has integrated Accredible to provide automated certificate issuance. Certificates can be sent on any event chosen by the firm, such as challenge completion or payout issuance.
Certificates are a powerful marketing tool that boosts a firm’s credibility by facilitating advocacy through word of mouth.
Strategic Features and User Experience Improvements
FunderPro is continuously looking for ways to make their UX snappier, so that firm administrators can worry less about managing the technology and dedicate more time to acquiring new traders.
Geolocation-Based Trading Platform Restrictions
In response to the dynamic regulatory environment, FunderPro now enables prop firms to disable certain trading platforms based on the trader’s geographic location. This ensures compliance and customization in line with regional market conditions.
Extended Free Trial Conversion Windows
Understanding that different user bases require different approaches, FunderPro has extended the conversion window options for free trials. Prop firms can now select from multiple time frames—24, 48, 72, or 96 hours—to determine which period best suits their traders, optimizing conversion rates.
As we saw in another article, FunderPro is the only technology provider to have a free trial conversion feature, where traders can transfer the profit of their free trial to a funded account challenge, hence lowering the profit target. Data collected by FunderPro shows that this feature boosts challenge sales and is appreciated by traders.
Streamlined User Journey
The steps required to purchasing challenges have been reduced and simplified. After logging in or registering, users are redirected to a page where they can immediately purchase a new challenge, drastically reducing the clicks-to-purchase ratio and potentially boosting conversion rates.
Conclusion
FunderPro is showing a clear effort towards equipping prop firms with more tools than ever to drive profitability and streamline operations. By reducing friction in the conversion process, enhancing trader engagement, and continuously improving the trading experience, FunderPro is helping to sculpt a more efficient and lucrative prop trading landscape.
FunderPro’s technology is engineered to cater both to hybrid broker/prop setups and as a standalone product. Interested parties can visit https://funderpro.com/prop-trading-technology/ and schedule a demo by filling in the contact form.
