Exness strengthens its marketing executive team by appointing Greta Killyte as Head of Regional Marketing.
She will be responsible for building Exness’ regional marketing strategy and leading its execution on a global scale.
A data-driven marketing executive
Killyte has an extensive background in marketing, spanning from media strategy, planning, and buying to product acquisition development.
Before joining Exness, Killyte worked for Malta-based PokerStars, an international iGaming company, where she worked for a little over 2 years, first as Casino Acquisition Manager and later as Senior Acquisition Manager.
At PokerStars, Killyte’s responsibility was to build the casino acquisition strategy and grow the casino customer base.
Additionally, she worked for MediaFusion, where she started as Head of Programmatic Media and quickly became Head of Digital Strategy.
Prior to that, Killyte was a Programmatic Campaign Manager at LeoVegas.
“Greta’s experience in data-driven marketing decisions and geographical expansion will be fundamental for taking our regional marketing to the next level, thus contributing to our global growth plans. We are confident that her marketing experience and her analytical approach will be invaluable for our regional marketing initiatives and growth”, Alfonso Cardalda, Exness CMO, commented.
Killyte joined Exness during its rapid expansion and global growth.
The multi-asset broker, as of writing, is the biggest broker in the world, reporting over $2.5 trillion in monthly trading volume.
“Being part of Exness’ growth and global expansion is an honor. Global growth requires regional attention and I am excited to start working closely with Exness’ marketing teams, both regional and central, to develop effective and cohesive strategies and campaigns”, Killyte said.
