What is the best way for brands to get started in eCommerce? What opportunities do already established brands have to develop further in the buoyant market? We talked to eCommerce pioneer Maurice Glißmann, founder and CEO of AMZSCALE, about the opportunities and benefits of a full-service platform.
AMZSCALE has evolved from a full-service brand building agency to an all-in-one platform for e-commerce brands. What does that mean specifically, and how exactly have your services changed?
First, we are extremely proud of our development and the successes that have come with it since our foundation in 2016. We have been able to expand our customer base sustainably and in the long term, creating a successful all-in-one platform which provides existing eCommerce brands with every necessary tool to successfully manage and grow their brand.
Our multiple brand building services, which we offered as an agency the last three years, are also implemented on our platform. This means, we are not only the place-to-go for existing eCommerce brands, but also for everyone interested in joining the eCommerce-boom with an own brand. However, as a one-stop solution, our platform offers much more than just the brand building services - as mentioned above, we provide all the necessary tools for eCommerce brands!
These include: a profit dashboard, which monitors every essential KPI of the brand, a PPC- and order-management tool, logistics for the brand-products, a refund tool, as well as an automated creation of complementary products to the own product to expand or diversify the brand’s product portfolio - just to name a few.
As one can see, our wide range of tools and services can be seen as the one-stop-solution for the optimization and/or entry in the eCommerce-boom.
Which companies and individuals does this approach target most? In other words, who uses AMZSCALE and why?
Our main target group are of course eCommerce brands. Managing an own eCommerce brand will face you with many obstacles and challenges. With our platform we are looking to minimize these challenges, while providing the brands with every single tool as a solution to their current obstacle.
Furthermore, we offer the world’s first opportunity for smaller and private investors to invest in promising eCommerce brands. So far it has only been able for bigger investors with large amounts of capital to invest into eCommerce brands. With our AMZSCALE INVEST module, we enable another access to the booming eCommerce market.
So called security tokens - which are digital participation certificates - function based on the blockchain technology and are the commercial value for these investments. The advantage that these security tokens offer, is the simplicity to make an investment - no big administration burden or time investment needed, the acquisition is just one click away and can be accessed on our INVEST platform. The INVEST module will be added to our whole one-stop-solution platform soon.
What are the biggest challenges for e-commerce businesses that AMZSCALE can mitigate?
The eCommerce sales increased by 24 percent in 2020, further demonstrating the potential of this booming market. There are six million sellers on Amazon alone, the outcome of this is an enormous competition on the market and it is difficult to position oneself accordingly, especially in the so important initial phase of the brand.
Brands always need capital to cope with growth and customer demand. For traditional investors, the problem here is that the capital requirements of the top sellers are often too low, which in return lacks access for smaller investors.
Accordingly, we have - as already addressed - developed AMZSCALE INVEST, a platform where eCommerce brands can raise capital. This enables eCommerce brands the access to capital and thus avoiding the chance for constant growth due to lack of liquid assets.
Furthermore, this access for investors makes an eCommerce brand a completely new asset class. AMZSCALE INVEST is a very versatile creation, which offers various improvements and introduces the eCommerce market to a new evolution.
Why should e-commerce businesses use your platform?
Our previous successes and the resulting growth of AMZSCALE are proof that we are the right partner for eCommerce brands. We got huge expertise and experience in the eCommerce market and have seen the potential of the now booming market long before Covid boosted the on-going eCommerce growth.
We are a team of eCommerce experts whose profound knowledge comes from practice, meaning our eCommerce specialists have already built and partly even sold their very own successful eCommerce brands. I have started my own eCommerce brands right after graduating from high school.
My team and I know exactly what the needs, obstacles, challenges, and success-elements of a prosperous eCommerce brand look like. Hence, we established this full-service platform for every eCommerce brand out there as the fastest and safest way to establish oneself in this enormous and so profitable eCommerce market.
What expertise and human capital does AMZSCALE have that is crucial to your business?
Theorists won’t ever be successful. We, as a company with experience and knowledge coming from practice, know exactly what needs to be taken care of to be successful in the eCommerce market. AMZSCALE offers in-depth expertise and based on that a complete infrastructure to be prosperous in the eCommerce market.
These experience-elements we offer are crucial for a successful business and lets eCommerce brands avoid mistakes that we have already made and learned from.
Experience and the implementation of becoming self-employed isn’t something you can learn from one day to another, but with the help of a specialist like us in the eCommerce marketplace, we are willing to help everyone setting up or continuously managing a thriving eCommerce business.
In your personal opinion, what are the key trends that will shape e-commerce in the next 1-3 years?
Due to the constant increase of information and data gathering, both on- and offline retailers are able to focus even more on the needs of their customers and therefore have the possibility to increase their conversion rates. Instead of just reflecting this trend via bonds and shares of the big players in the eCommerce marketplace, investors are now being given the chance to participate in smaller eCommerce brands with a lot of growth potential – all made possible by the usage of digital tokens.
This enabling I call democratization of the eCommerce. Likewise with start-ups, where investors are investing as an assumption of the brands success, our approach is to enable this source of income for smaller eCommerce brands. This means that in the near future one’s is not only able to buy shares of huge companies like Adidas or Apple, but also for promising and aspiring eCommerce brands.
