Proprietary trading firms have a need to continually evolve and refine strategies to attract new traders and ensure compliance and streamline operations. FunderPro has recently updated its technology platform and introduced features aimed at enhancing both trader acquisition and adherence to regulatory standards.
Pioneering Free Trial Strategies to Boost Trader Acquisition
Free trials are not uncommon in the proprietary trading industry, but FunderPro-powered firms can now use them to boost conversion rates, not only brand awareness.
Unleashing the True Power of Free Trials
FunderPro firms can now offer Free Trials, allowing traders to engage with the platform without financial commitment. While these trials do not lead to a funded account directly, they are a vital marketing tool.
In fact, a trader’s profitable experience during a free trial can significantly influence their decision to invest in a funded account challenge with the same brand. Free trials are therefore a way of leveraging the initial experience into a deeper commitment.
Introducing Free Trial Conversion: An Industry First
Capitalizing on the positive momentum created by a successful free trial, FunderPro has taken the concept to the next level with a new feature: free trial conversions.
This feature is uniquely available on FunderPro and allows traders who have made a profit during their free trial to carry it over to a full Challenge. The retained profit lowers the Challenge's profit target, enhancing the attractiveness of purchasing a funded account challenge.
Firms can set parameters such as the amount of profit that can be carried over, any additional fees for conversion, and the minimum profit required to unlock the conversion option.
Enhancements for Regulatory Compliance and Operational Efficiency
As we have seen in the past, FunderPro has an ongoing commitment to making things easy for prop firm owners, increasing efficiency and peace of mind.
Restricted Countries Feature
To ensure compliance with international regulations, FunderPro has implemented the option to exclude specific countries from the checkout process. This feature prevents users in restricted jurisdictions from completing a purchase, aligning with legal requirements and reducing potential risks.
Referral Assignments and Affiliate Management
Firm administrators can now assign users to specific affiliates and campaigns without dependencies. This flexibility is crucial for managing marketing strategies more effectively and acting fast on specific market dynamics.
Better Refund Oversight
FunderPro has improved the Admin panel of its platform to allow administrators to filter by refunded orders. This feature allows firms to monitor and analyze refund activity more efficiently, identifying potential issues and improving customer satisfaction.
Conclusion
FunderPro is proving that they are on a mission to modernize prop firm technology for traders and firms alike. By reducing barriers to entry and enhancing platform flexibility, FunderPro is setting new standards in the industry, paving the way for prop firms to thrive in a competitive market.
FunderPro’s technology is engineered to cater both to hybrid broker/prop setups and as a standalone product. Interested parties can visit https://funderpro.com/prop-trading-technology/ and schedule a demo by filling in the contact form.
