Coming off a strong participation at iFX in Dubai, FunderPro, a leading provider in the B2B prop firm technology sector, has recently rolled out some interesting enhancements for all prop firm owners.
These new features promise to make the trader’s journey smoother and boost the conversion rates of firms backed by FunderPro’s technology.
It’s worth noting that all FunderPro updates are engineered and developed based on data collected from the company’s own prop firm, its clients’, and insights from a decade spent in the brokerage industry.
Public Checkout Page for Seamless Conversion
The Public Checkout Page enhances both user experience and conversion rates. This feature simplifies the purchase flow by allowing traders to create their accounts directly at checkout, bypassing the need for prior registration.
Such a streamlined process not only accelerates the conversion of traders but also significantly reduces cart abandonment, a common hurdle in digital sales funnels, especially in the FX industry.
Empowering Affiliates with Custom Referral URLs
Firms can now provide custom referral URLs, offering affiliates unparalleled flexibility to drive conversions through personalized landing pages.
This strategy not only aids the effectiveness of affiliate marketing campaigns but also aligns with the best practices of digital marketing by thinking about the user experience right from the first click.
Strategic New Features and Improvements
Challenge Reset Feature
The ability for users to reset their funded account challenge (available for all supported trading platforms) has proven to be a big revenue driver.
This feature not only fosters engagement by allowing traders to start over at a discounted price but also significantly enhances the customer's lifetime value. By leveraging existing relationships and trust, firms can encourage repeat engagements, thereby reducing the cost of acquisition and increasing profitability.
The Challenge Reset was already available for MetaTrader and now has been rolled out to all trading platforms supported by FunderPro.
Upgrade Path from Free Trials to Paid Challenges
The Upgrade feature allows traders to upgrade to a paid challenge after a successful free trial to harness the power of psychological incentives.
By enabling traders to carry over their positive account balance, FunderPro taps into their confidence and provides a tangible head-start in their paid challenge. This approach not only boosts conversions but also strengthens trader loyalty and trust in the brand.
Enhanced Transparency with Profit Share and Max Lots Visibility
The inclusion of Profit Share and Max Lots in the Challenge Conditions Table introduces a new level of transparency into the trading conditions.
This addition aids in informed decision-making, reducing the likelihood of potential traders abandoning their purchase journey due to a lack of information. By presenting all necessary details upfront, firms can streamline the comparison process and enhance the overall user experience.
User Interface (UI) Enhancements
The continuous improvement of the UI underscores FunderPro's commitment to providing a seamless and intuitive experience for its users. From encouraging prompts on empty trading logs to clearer validation errors and improved navigation cues, these enhancements are designed to not only ease the trading process but also to guide users towards conversion and engagement.
Wrapping Up
FunderPro is releasing a steady stream of strategic features and enhancements aimed at propelling prop trading firms towards greater profitability and efficiency.
By focusing on reducing friction in the conversion process, empowering affiliates with more tools, and continuously improving both the functional and aesthetic aspects of the trading experience, FunderPro is leading the way in innovating the prop trading landscape.
FunderPro’s technology is engineered to cater both to hybrid broker/prop setups and as a standalone product. Interested parties can visit https://funderpro.com/prop-trading-technology/ and schedule a demo by filling in the contact form.
