The Finance Magnates Pacific Summit (FMPS) will be drawing the biggest companies and service providers from around the industry on August 27-29. This includes FXCUBIC, a low latency and high-performance trading connectivity provider for institutional and retail brokers. FM spoke with FXCUBIC ahead of the event of their perspective on the summit as well as their own plans for the Asia-Pacific (APAC) region.
Every company or brand gets something different out of expos or events. How do you feel your company can directly benefit from attending FMPS this August?
Generally speaking, we at FXCUBIC benefit directly from such events by meeting new prospects and partners and catching up with existing clients and collaborators in the industry.
FMPS will be particularly special as it will be our first time exploring the Australian Market, and we believe they will find our solutions very interesting.
FMPS is making its inaugural splash in Australia. What are you hoping to see or get out of this year’s event?
We hope to discover this country/continent and its culture and get business done by meeting new local prospects and understanding how the industry functions locally in terms of client’s expectations, regulations, and the industry landscape.
The APAC retail market has its own nuisances and strengths, perhaps none greater than a critical mass of talent and a developed infrastructure. Is operating in APAC or Australia a consideration for your brand or does this align with your company’s goals?
Yes absolutely. The local market is already mature, and the business has been popular in APAC for decades now. Because our solutions are very sophisticated, we think they will fit perfectly with that market, and we can add significant value to the local brokers dealing operations just as we do in Europe and the Middle East.
FMPS will be attracting the most recognizable and best-performing brands from multiple industries. How does your company plan to stand out in the crowd or put itself on the map in front of a regional, as well as global audience?
We count on our sales and Marketing to promote our solutions to the local market in the best possible way. We also consider this first visit as a prospective one through which we will learn the demands of the local market to tailor our solutions accordingly. We understand that penetrating strongly this market will require consistency and adaptation, and we are ready for that.
The retail trading industry continues to move ahead in 2024, with the push for new clients and business ongoing. In what ways is your company equipped to handle any potential challenges or industry shakeups in H2 or beyond?
The industry has been in constant motion and development over the years and not only in 2024, and we have always given a particular focus on the flexibility and agility of our solutions to meet the evolving demands and accommodate our client's requests. We are planning to continue doing so in 2024 and beyond.
