Lanistar Launches Crypto, Introducing Buy and Sell Function in Recent Brazil App Update

As part of their roadmap to design a fully crypto-compatible fintech platform, Lanistar users can now use their app to buy and sell cryptocurrencies.

Lanistar, the fintech startup known for its vast presence on social media, has taken a significant step forward in its mission to provide users with a groundbreaking, fully crypto-compatible mobile finance platform. The company now offers Brazilian users the ability to buy and sell cryptocurrency directly through its app, with options like Dogecoin, Ethereum, and many others.

Lanistar's latest update to its mobile payment app empowers all users to engage in the purchase and sale of various cryptocurrencies, including popular options like Bitcoin and Ethereum, directly within the Lanistar app.

As a forward-thinking financial technology company, Lanistar is committed to shaping the future of finance and ensuring its users are at the forefront of these advancements. Lanistar embraces a modern approach to money, whether it involves eliminating physical plastic cards to reduce waste or advocating for cryptocurrency as a financial solution for the underserved.

Merton Smith, Chief Commercial Officer at Lanistar, expressed his thoughts on the matter, stating, “The plastic-free virtual cards, it gives us that flexibility that we're not simply bolted to a table like a terminal in a fixed format: we're virtual. So wherever users go, the virtual goes too”.

“So, you know, we're embracing crypto, and crypto is an example where there's no- you know, it's definite, it's defined, it's there”, Smith further explained. “I think that we serve the underbanked, the underserved people who don't feel like they are represented by these traditional banking institutions. And I think crypto is one of the things that people have turned to as an alternative to these systems”.

Cryptocurrency has been a topic of financial discourse since its inception in 2009, with Bitcoin emerging as a response to the preceding financial crisis. However, it is only in recent years that this technology and its accompanying virtual currency have gained widespread public adoption. Celebrities like Elon Musk have endorsed cryptocurrencies, and businesses such as Gucci and Starbucks have begun accepting them as payment options, expanding the in-person use cases for digital currencies.

More significantly, due to the security provided by blockchain technology, cryptocurrencies have attracted individuals worldwide who feel let down by their national banking systems. These individuals seek an alternative that Lanistar aims to make accessible to all.

Jeremy Baber, CEO of Lanistar, highlighted the simplicity and user-friendliness of the Lanistar crypto exchange, stating, "Our layout is designed to be simple and straightforward. Unlike other overwhelming exchanges that flood the screen with information, we aim to create a platform that anyone can use. Users can log in, tap a few buttons, and their chosen cryptocurrency will be readily available in their account. That is our goal."

The Lanistar app, featuring its current crypto functionality, is now available in Brazil. The app is expected to expand its reach to the UK and other LATAM regions later this year. Additional features will be introduced in the upcoming summer, including a comprehensive crypto exchange that offers send and receive capabilities, culminating in a complete 'AnyMoney' solution.