Markets.com’s Stavros Anastasiou on What Makes a Successful Business

Can you tell me what makes Markets.com unique relative to other competitors in the industry?

Markets.com has a fantastically inclusive trading ecosystem that allows you to construct a diverse portfolio of instruments. Clients are free to trade a wide variety of assets including ETFs, shares, FX, commodities, indices and, depending on the jurisdiction, even cryptocurrencies – all side by side. Our platform has decades of experience and an award-winning technology stack behind it. Our pricing and liquidity are self-validating across a series of Tier 1 banks, ECNs, and non-bank liquidity pools.

Our unique infrastructure and diversification across a number of financial services empowers us to provide our clients with a cutting-edge trading suite that is both powerful and intuitive.

Traders of all skill levels can also take advantage of robust charting tools, our brand-new education center and free demo accounts to learn and test new strategies. The role of a strong company culture is important to succeed in this business.

What is the foundation of Markets.com and what does the company stand for?

At Markets.com, the cornerstone of our company culture lies in our commitment to integrity, innovation, and customer-centricity. We recognize that in the dynamic landscape of the finance sector, a sense of ethics and duty is what separates passing fads from respected institutions.

The foundation of Markets.com is built on ensuring transparency and fostering trust in the financial markets, providing our clients with a trading environment that they can feel secure in. What the company stands for, at its core, is creating an ecosystem that consistently offers value, builds trust, and pushes the boundaries of what's possible for traders.

Brands cannot be built overnight and Markets.com has emerged as a leading player in the industry. How has the brand managed to secure so much trust both internally and externally?

At Markets.com we understand that a brand is built at every interaction between us and our customers. Each juncture of the platform, piece of correspondence and marketing touchpoint has been carefully crafted with our clients’ needs in mind. We take great pride in offering a comprehensive set of tools, resources and 24/5 live support to make sure that each customer journey with Markets.com is the best it can be.

By respecting each other and the traders we serve, our brand has become defined by its commitment to innovation, trust, and customer focus.

What attributes are key for growing good lines of communication and executing a business that is as agile as Markets.com?

For Markets.com to maintain its agility in the rapidly evolving financial sector, two primary attributes are paramount: transparency and adaptability. Transparency ensures that every team member, from the top to the grassroots, understands our company's objectives, strategies, and the reasoning behind key decisions.

This clear line of communication prevents silos, facilitates quick dissemination of information, and fosters a culture where feedback is both sought and valued. On the other hand, adaptability ensures we are poised to pivot our strategies in response to market changes, always staying one step ahead. By combining these attributes, we are positioned not just to respond to industry shifts, but to anticipate and lead them.

What would you say is the most important characteristic of a successful business in any industry?

The bedrock of a successful business in any industry is undeniably its team. A business thrives on the collective abilities of its people. A highly driven and effective staff who are aligned with the organization's goals and values will always be its greatest asset.

With the right expertise and motivation leaders can form highly resilient internal structures that are capable of withstanding significant adversity and market uncertainty. Incubating a working environment grounded in proficiency and cooperative values is not just advantageous, but fundamental to a business's sustained success.