ProbusFX Rebrands as SquaredDirect

ProbusFX, a Limassol, Cyprus based financial services provider, founded in 2017, announces that they have now changed their tradename to SquaredDirect as part of their recent pairing up with sister company Squared Financial Services Limited, now trading under SquaredPro, to form the Squared Financial Group.

Both companies are now in synergy to be able to respond to the rising demand for Top-Tier financial services and access to institutional-grade Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term.

Youssef Barakat, CEO of ProbusFX, said: “While operating as ProbusFX for the past year, we have been experiencing an exponential rise in the demand for Top-Tier financial services and solutions. Remaining focused on the needs of our clients, we have decided to pair up with our sister company to be better able to offer services of unparalleled quality and supply the rising demand. Any of our clients can now be provided with services and conditions that were once reserved for trading insiders and high net-worth individuals or corporations.”

ProbusFX, now SquaredDirect, has successfully launched its new website which can be accessed at the following link. The website has been designed and streamlined for ease of access, user friendliness and dynamic functionality. It also includes a comprehensive Learning Centre for traders of all levels of experience.

Wanting to maintain a consistent brand identity with the other member companies of its group, the company has also adopted a new logo which better expresses the Group of Companies it belongs to.

The rebranding was planned and developed in-house by the SquaredDirect Marketing team in collaboration with the IT department. The new design of the brand unites all companies under the same Squared identity.

SquaredDirect is a True DMA/STP Brokerage firm prioritizing its business on individual traders, offering Direct Access to the financial markets at super-fast speeds with no dealing desk involved and no conflict of interest between the company and the client.

The company offers three different account types to cover the needs of almost any type of trader and can provide advanced FIX 4.4 API cross-connectivity to deep Liquidity Providers Liquidity Providers A liquidity provider (LP) constitutes an individual and/or an institution that functions as a market maker in a given asset class. Broadly speaking, liquidity providers will act as both the buyer and seller of a particular asset, thus making a market. In the equities space, many stock exchanges rely on liquidity providers who make the commitment to provide liquidity in a given equity. These liquidity providers commit to providing liquidity in the hopes that they will be able to make a profit on A liquidity provider (LP) constitutes an individual and/or an institution that functions as a market maker in a given asset class. Broadly speaking, liquidity providers will act as both the buyer and seller of a particular asset, thus making a market. In the equities space, many stock exchanges rely on liquidity providers who make the commitment to provide liquidity in a given equity. These liquidity providers commit to providing liquidity in the hopes that they will be able to make a profit on Read this Term. Additionally, the company is partnered with other service providers offering access to Social Trading tools and Automated Trading upon request.

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