Tennis fans are preparing for a season like no other, as the popular Australian Open Tournament returns to Melbourne Park. Once again, fans will be back in arena seats watching live as the action unfolds.
The Official Online Trading Platform of the Australian Open, TMGM, is a major sponsor that is excited to launch new advertising initiatives for the AO22 event.
“This is the second year of TMGM being a proud partner of AO and we are delighted to be part of such a magnificent organisational effort in sport,” CEO Lee Yu says. “With that in mind, we wanted to give the most to our clients and tennis fans out there, by extending perks and engagements across multiple initiatives.”
Last year, the trading platform occupied signage at the fan favourite Speed Serve, a major focal point for audiences that measures the speed of professional player’s serves in km/h. This year, the AO partner is going even bigger with a series of strategic adverts aimed at increasing brand awareness.
The Australian Open is a major part of TMGM’s global expansion strategy. The company’s latest marketing campaign has received great public reception. The campaign launched with a series of commercials featuring their new mascot, Max, a giant anthropomorphic globe.
“We received some fantastic feedback about the witty relationship we built among the mid-30-year-old trader, Tim, and his chosen flatmate, Max,” said Chief Marketing Officer, Angelo D’Alessio. “So much so, that we decided to make a commercial where Max finds his love during a tennis match. I won’t spoil anything else, as we are anticipating the release of this video for the upcoming AO22. The bottom line is that you can expect to see a lot of Max The Globe this year - in person at live events, on your TV screens while watching the tennis, and on the big screens at AO22 in Melbourne Park.”
Melbourne Park is also proudly bringing a host of new developments for AO22, including the AO Beach House and Laneways of Melbourne. The designs of the laneways are inspired by three of Melbourne’s most iconic streets – Hosier Lane, Guildford Lane and Degraves Street – each with its own look, feel, features, and engaging activities for attendees.
“Thanks to this great partnership with the Australian Open,” Jasmyna Mercer, Head Of Sponsorship explains, “We’re able to offer exclusive perks and experiences that money can’t buy for our clients with AO22. TMGM clients can look forward to exclusive On Court Seats, premium partner reserved seats, VIP Super Box access with hospitality, behind the scenes Fan Walk experience, a tennis lesson with a Tennis Champion, limited edition Max The Globe tennis merchandise, fine dining experiences, and more.”
As AO22 draws near, fans and sponsors are more excited than ever. The Australian Open tennis tournament will take place from 17-30th January 2022 at Melbourne Park.
See the Tim & Max video series at TMGM.COM/MAX
For more information, and to learn about the benefits of being a TMGM client, visit TMGM.COM
ABOUT TMGM
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM
