Have you ever found a Forex broker's website with no quotes or charts? Probably not. The network offers multiple brokerage services in different spheres: real estate, insurance, mortgage, shipping.
In what way can prospective clients differentiate the broker's website dedicated to financial markets from others?
According to Nectafy, 73% of users just scroll through the information on websites rather than read it. This means that people underestimate most of the advertising slogans and benefits of the company's products shown on the corporate website.
It has to be clear to your website visitors that you provide brokerage services.
Otherwise, a potential customer closes the browser tab and accepts a competitor’s offer. Hence, the best way to keep clients is to set up a financial widget on the broker's website. Currency rates, interactive charts, financial news — these are the competitive advantages of the broker who provides trading services.
My name is Alexander Shvorak, and I’m a website developer at UTIP Technologies Ltd. In the following lines I’ll go through a list of reasons for using financial widgets on the website.
Loyalty
Customer loyalty is not for sale. Brokers spend thousands of dollars to attract clients. The majority buy ads on other network sources and further drive some traffic volume to their website. The website is a get-to-know place where potential clients learn about the company and open trading accounts. If you follow the same marketing strategy, you can boost your conversion by placing an economic calendar on the main page of the broker's website.
The economic calendar is one of the most popular financial widgets in the Forex market. Take a look at the MarketCheese one:
Financial widgets on the broker's website is a good sign for your potential customers to get a full service package for profitable trading. This would definitely increase the loyalty to your brokerage services.
Expertise
The brokerage competence comes from the expertise in financial markets and awareness of the customer demands. Hence, every reputable broker provides its traders with a toolbox to invest money wisely.
Create a page with a variety of financial widgets on the broker's website. This will increase your customer retention rate on the website.
Redirect the traffic from the website to the Trader's Room where clients can open and replenish their trading accounts. Add a "Start Investing" button or an advertising banner with a catchy slogan to the widget page:
Training
It's easier for market entrants to understand the functionality of financial widgets rather than the trading platform Therefore, traders are able to apply all the financial widgets for educational purposes. It will contribute to the knowledge and experience of the future market participants.
For example, a chart widget, being as close as possible to the web terminal screen, displays the price movement on different timeframes:
Convenience
Financial widgets present a complete toolbox for technical and fundamental analysis right on the broker's website. Therefore, market players can focus on trading instead of surfing the Internet and searching for trading tools.
Here is an example of the financial widget "Quotes", which contains recent information about asset value and its revaluation.
Recent information
The ''News'' widget informs traders about a real-time situation in the financial market and economy. Another widget called ''Market forecasts'' is made up of trading forecasts, ideas, hypotheses, analysis outcomes from market participants and experts all over the world in one spot! These widgets provide the most practical and noteworthy information about the current state of the market.
Clients will easily recognize the broker's website with the latest market data posted via widgets.
Summary
One of the key features of the Forex website is a financial widget. That's meant to be a competitive advantage of any brokerage company engaged in trading. Furthermore, it has been proven that the customer conversion and retention rates are high when using widgets such as economic calendar, quotes, charts and news. Traders appreciate brokerage experts and high-quality trading analytics.
Need more information? Do not hesitate to contact the website development team from UTIP Technologies Ltd.
