VT Markets is a challenger brand that has excelled at strengthening its market footprint in several regions. This includes Europe, Latin America (LATAM), North Africa and more. Finance Magnates spoke with Dandelyn Koh, Global Brand & PR Lead at VT Markets for her unique perspective on the company and its future strategy.
In a full-length interview, Ms. Koh spoke at length about VT Markets evolution, expanding offering, and new developments in the pipeline.
VT Markets has really strengthened its market footprint in the EMEA/LATAM and MENA region in 2024. What was the impetus behind this strategy?
The impetus behind VT Markets’ strategy to strengthen its market footprint in the EMEA, LATAM, and MENA regions is driven by our commitment to global growth and our mission to make trading accessible for everyone. Recognizing the growing potential and diverse needs of traders in these regions, we aimed to provide our advanced trading platforms, competitive pricing, and excellent customer service to a broader audience.
This strategy included opening new offices in key markets, hiring experienced staff, and participating in regional financial expos and exhibitions. By establishing a strong presence in these regions, we are able to offer tailored solutions that cater to the unique preferences and requirements of our clients.
Are there any barriers to entry in the above regions and how has VT Markets managed to perform so well across these markets?
Barriers to entry in the EMEA, LATAM, and MENA regions include regulatory requirements, market competition, and the need for localized services. VT Markets has managed to perform well and navigated these challenges by building strong relationships with local partners and affiliates, ensuring we understand and cater to the specific needs of traders in these areas.
Our ability to offer ultra-low spreads, lightning-fast execution, and a comprehensive suite of trading tools has set us apart from competitors. Additionally, by establishing local offices and hiring experienced staff members, we have been able to provide tailored services that meet the specific needs of traders in these regions. Our commitment to customer satisfaction and continuous innovation has fuelled our performance across these markets.
VT Markets has operated as a challenger brand, growing by impressive margins over the last couple of years. What do you owe to this growth and success?
The impressive growth and success of VT Markets as a challenger brand can be attributed to several key factors. Our dedication to innovation and technological advancements, such as the upgraded VT Markets App and integration with TradingView and Acuity's Signal Centre, has provided traders with state-of-the-art tools and a superior trading experience.
Our diverse product offerings, with over 1,000 tradeable instruments and ultra-low spreads, cater to a wide range of trading preferences. Additionally, our exceptional customer service, as well as industry recognitions have built trust and loyalty among our clients such as being awarded Best Forex CFD broker UAE 2024, Best Multi-Asset Broker MENA 2024, etc. Our global expansion strategy and commitment to making trading easy and accessible for everyone have further driven our growth.
How has the company grown on a brand and trading level, and do you see this growth being sustainable moving forward?
VT Markets has evolved significantly on both brand and trading levels. We have expanded our product offerings to include over 500 share CFDs and bond CFDs, with more to go, catering to diverse trading preferences.
Our brand has gained recognition through multiple industry awards and our reputation for exceptional customer service and innovative trading solutions. We have also enhanced our trading platforms with advanced tools and integrated market insights. This growth is sustainable due to our continuous focus on innovation, regulatory compliance, and client satisfaction. By staying ahead of market trends and adapting to the evolving needs of traders, we are well-positioned to maintain our upward trajectory.
What does the future hold for VT markets and are there any new and exciting developments in the pipeline?
The future for VT Markets is bright, with several exciting developments in the pipeline. We are committed to further expanding our global footprint and enhancing our product offerings to meet the diverse needs of traders. Our focus on technological advancement remains, with plans to introduce more advanced trading tools and features to improve the trading experience.
We will also be expanding our educational resources and promotional offers to support traders at all levels. Additionally, we aim to strengthening partnerships and loyalty programs that will offer even greater value and benefits to our clients. As we move forward, VT Markets will remain dedicated to making trading easy and accessible, empowering traders to seize market opportunities and shape their financial futures.
