Crypto influencers on channels like YouTube, Instagram and X play a vital role in the industry, helping to educate and engage audiences with their creative content, news, recommendations, tips and insights.
As a crypto influencer, your biggest priority is always about growing your fan base and gaining more followers, and that means creating a constant stream of high-quality content to keep people interested. It’s a full-time job, but fortunately it can be a very rewarding one too, with various opportunities to monetize that content.
These days, many of the best known crypto influencers have taken on the dual-role of crypto affiliates, which means cementing a relationship with a leading blockchain exchange platform and helping to bring them new customers. The vast majority of crypto exchanges today offer some kind of affiliate program, but very few are as supportive as the one offered by Bybit, the world’s second-largest crypto exchange by trading volume.
As one of the most recognizable crypto trading platforms in the business, Bybit strives to ensure its affiliate program is one of the best. To do that, it offers some of the most generous rewards for crypto influencers, as well as the tools they need to make the most of the opportunity it provides.
In an interview, Bybit’s Head of Center of Excellence Liyun Ng explained that the company’s affiliate program provides influencers with the ability to earn up to 50% in commission on the trading fees generated by each user they refer, as well as flexible payment options and other support.
“Our commissions are paid out in real-time and they can be withdrawn at any time, day or night,” Ng said. “We also offer performance bonuses based on the amount of trading volume the affiliate brings. And just as important, we provide a range of promotional tools and support for our affiliates, including marketing materials like banners, landing pages, referral links and data dashboards.”
As part of its dedication to arming its affiliates with everything they need to succeed and build their audiences, Bybit also offers access to a dedicated account manager. The role of the account manager is to provide hands-on feedback to each of the company’s partners, so they can boost the number of referrals they generate.
Nurturing The Next Generation of Crypto Influencers
For Bybit, a successful affiliate program means more than just offering some of the best financial rewards. It also means helping those affiliates to become better influencers, so they can expand their audiences and establish themselves as genuine experts in the industry.
That explains why Bybit helps its affiliates to get out and about in the crypto world, sending them to events where they can meet entrepreneurs and innovators in the crypto community, so they can raise their profile as key influencers.
“We extend invitations to our affiliates to all kinds of events that Bybit is involved in, be it Formula One races, football matches, crypto conferences and VIP gala dinners,” said Bybit’s Head of Business Development Cody Ong.
Another aspect of the Bybit affiliate program is networking, which it promotes via its Crypto Content Creator Campus initiative. The CCCC is a place for affiliates to meet with their peers and cultivate long-term relationships, so they can collaborate and help one another.
“It encourages collaboration, networking, and mentorship among affiliates, media platforms, and industry leaders,” Ong explained. “This fosters a sense of community and loyalty amongst our affiliates, creating a more supportive environment for the whole crypto industry.”
According to Ong, the priority for most crypto influencers is to find a partner that’s reliable, pays well and is extremely supportive. In terms of support, Bybit works with various ecosystem partners in the crypto industry, encouraging them to use its affiliates’ services as well. So it means Bybit’s affiliates have the opportunity to change things up by promoting other crypto products and services, ensuring their content won’t go stale with the same offers.
“Bybit has a very stringent listing process,” Ong added, reassuring affiliates that any partners it asks them to support have high-quality tokens. “Partners can trust the tokens we list.”
Ng said that another recent initiative launched by Bybit saw the exchange give its affiliates access to special, pre-listing tokens. The idea is that they can offer these tokens to their users as a reward for signing up with Bybit’s exchange.
“We were able to utilize these tokens to bring hundreds of new users into Bybit in the MENA region,” he explained.
The Future Of Crypto Affiliates
Ong explained that these kinds of three-way partnerships, involving Bybit, its affiliates and its partnerships, pave the way for a more dynamic and rewarding affiliate ecosystem that will enable influencers to bring much greater value to their followers.
“With these partnerships, our affiliates can offer exclusive tokens, staking opportunities and early access to new projects, elevating their role above promoters,” Ong said. “They can actually become ecosystem builders and play a key role in the industry.”
Assuming that these initiatives are as successful as Bybit hopes, the company may eventually be able to transform its entire affiliate model. As Ong points out, Bybit and many other crypto exchanges may one day go down the same route as Robinhood and move to zero trading fees, in which case the industry will need to come up with a new way to reward its affiliates.
“In future, the way affiliate marketing will work is through fixed payments of tokens, as opposed to commissions,” Ong said. “So there’s an urgent need to evolve our affiliates into better thought leaders and make them more knowledgeable and credible, so they can position themselves as trusted advisors.”
