In a harmonious partnership that's music to our ears, Mastercard has teamed up with Live Nation, a heavyweight of live entertainment.

Recognizing that music is the heartbeat of humanity, credit card giant Mastercard and event maestros Live Nation are now taking over 100 million cardholders on a melodic journey like no other. This isn't just about tapping your foot to a catchy tune, nor is it just another collaboration; it's about granting access to a world of extraordinary experiences.

VIP Events

From concert presale tickets to premium seating and unforgettable VIP moments, Mastercard holders will soon be living the rock star dream. Accessing these exclusive perks is as easy as a smooth riff – just head to priceless.com. But that all, the collaboration is about enhancing the diverse range of benefits already on offer to Mastercard users.

We’re so excited to announce our partnership with @Mastercard! We’re joining forces to get millions of cardholders and music lovers around the world access to show presales, VIP experiences and tons more 🎶😀#priceless 👉 https://t.co/mKnkZaDxxB pic.twitter.com/I53AXRZSuU

— Live Nation (@LiveNation) November 2, 2023

“At Mastercard, we’re constantly seeking new ways to enrich our cardholders’ lives, in moments big and small,” said Raja Rajamannar, chief marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and communications officer for Mastercard. “Like nothing else, music excites us, inspires us and unites us. In partnership with Live Nation, we’re delighted to bring our cardholders closer to their passion for music through this extraordinary set of benefits.”

Ushering in the New Year

Starting from January 1, eligible Mastercard holders in 19 countries across Europe and Asia will have the chance to grab these fantastic benefits. From Belgium to Taiwan, you're in for a treat. Music lovers, your world just got a whole lot more melodic. Benefits include a range of Priceless Experiences across culinary activities, wellness, entertainment and sports, as well as through select banking partners' mobile apps.

“We’re thrilled to partner with Mastercard and help their cardholders experience their favorite artists like never before,” said Russell Wallach, Live Nation Media & Sponsorship’s Global President. “Our partnership will not only create lifelong memories for Mastercard cardholders but also bring tremendous marketing support to artists and shows worldwide, fostering an enduring connection with audiences for many years to come."

Fighting Climate Change

But, just like a last encore, there's more. This partnership is also a nod to Mastercard's commitment to making the world a better place. Through the Priceless Planet Coalition, they aim to restore 100 million trees, fighting climate change. In collaboration with Live Nation, Mastercard is turning concert ticket purchases during select presale events into opportunities to donate and help restore our planet.

Mastercard has a long history of supporting the music industry. From the GRAMMY Awards to the BRIT Awards, they've connected fans and artists in innovative ways. They've even released an album, "Priceless," centered on mentoring rising talents. With Mastercard and Live Nation in tune, this partnership is set to rock the music world like never before.