Mastercard Integration Mania: Bluefin Joins the Party

Bluefin, the encryption and tokenization fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term, has decided to join the never-ending Mastercard integration fiesta. They've announced their latest collaboration – this time, it's Mastercard Click to Pay.

As digital transactions are essentially becoming the norm, everyone is desperate for a magic wand that ensures smooth, hiccup-free checkouts. Well, Bluefin and Mastercard have donned their superhero getup to answer the call. Their partnership aims to deliver a checkout experience so seamless, it's like sliding on silk.

Bluefin isn't your average player in the payment game. They're the folks who make sure your sensitive data stays under lock and key during transactions. With their encryption and tokenization Tokenization Tokenization represents the process of substituting a sensitive data element with a non-sensitive equivalent, i.e. token, which bears no extrinsic or exploitable meaning or value. In essence, the rights to the ownership of an asset are converted into a digital token. Tokenization can be used to own an entire unit of an asset. For example, one token that represents the ownership of a piece of real estate or to split ownership of a single unity of an asset such as 200,000 tokens, each one represen Tokenization represents the process of substituting a sensitive data element with a non-sensitive equivalent, i.e. token, which bears no extrinsic or exploitable meaning or value. In essence, the rights to the ownership of an asset are converted into a digital token. Tokenization can be used to own an entire unit of an asset. For example, one token that represents the ownership of a piece of real estate or to split ownership of a single unity of an asset such as 200,000 tokens, each one represen Read this Term tech, they're like the guardians of the digital treasure chest. That reminds us of this little cautionary tale, though that time we likened tokens to the keys to the kingdom.

Perhaps Microsoft should've been listening to Bluefin:

Non-profits, it's time to prioritize data security🔒. Data breaches are projected to cost $5M on average in 2023 and the impact of not securing data can go beyond monetary losses. Learn more 👉 https://t.co/2MI47wk2FG #datasecurity #nonprofits #pcidss

— Bluefin (@BluefinPayments) April 5, 2023

Their clientele is as diverse as the contents of a toddler’s pockets, though altogether less terrifying – healthcare, higher education, government, nonprofits – you name it, they've got it covered. Whether it's swiping your card, paying through your phone, or staring at an unattended payment kiosk, Bluefin's got your back.

They've got 300 global partners in their corner, serving a mind-boggling 34,000 enterprises and software clients in 55 countries. With a headquarters in Atlanta and outposts in Waterford, Ireland, and Vienna, Austria, they’re all over the place.

Now, what's Mastercard Click to Pay all about? Well, it's like a golden ticket for merchants. With Bluefin's integration, merchants can choose between an optimized checkout within an iFrame or a hosted payment form. That means no more manual card wrangling – it's like having a personal card valet.

But the magic doesn't stop there. Bluefin lets merchants securely store customer payment info with encrypted virtual card numbers. Bluefin's first guinea pig for this nifty feature is MyChart powered by Epic, a healthcare payment firm.

Not only does it safeguard card details like a dragon guarding its treasure, but it also keeps all cards tucked neatly into a single, super-secure profile that updates itself. Plus, it's got a handy memory, recognizing returning customers by their email or cookie. No more searching for that elusive password.

Bluefin's CIO, Tim Barnett, summed it up best, saying, "Encryption and tokenization for card-not-present transactions support a secure consumer checkout experience in today’s digital world." In other words, they're adding another layer of armor to the digital kingdom if we can stretch that just a little further.

We’re off to study our thesaurus, and hope that nobody from Bluefin visits Github any time soon. Don't click the link.