Alright, ladies and gentlemen, let's talk about the elephant in the boardroom – Sun Tzu's The Art of War.

While that worn copy tucked into your trusty old briefcase might once have screamed "power player," it's about as relevant to navigating the cutthroat world of 2024 as a rotary phone. The Art of War, an ancient text, penned in an era when the pinnacle of technology was a well-oiled chariot, might offer some wisps of wisdom, but for the modern professional, it's about as useful as a degree in basket weaving and certainly not as usual as years of forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term experience.

Excuse Me, Are We Fighting?

Firstly, the business world isn't a battlefield. Unless you're in the delightfully niche ancient warfare reenactment industry, (in which case, kudos!), the closest you'll get to "warfare" is a passive-aggressive email chain about the break room microwave. Sun Tzu's focus on deception and manipulation might have worked on feudal warlords, but in a world where collaboration and transparency are the new black (or the new beige, depending on your corporate overlord's latest branding whim), it reeks of desperation. Imagine proposing a "feigned weakness" strategy during the next budget meeting. You'll get a chorus of eye rolls so loud it'll drown out the drone of the office Keurig.

He will win whose army is animated by the same spirit throughout all its ranks.

— Sun Tzu | The Art of War ⚔️ (@QuoteSunTzu) March 8, 2024

OK, so we're going on more company outings, right?

Outdated Advice

Secondly, the book's rigidity is laughable in today's dynamic market. Remember that time you tried to "know your enemy" by analyzing your competitor's social media intern's questionable tweets? Newsflash: a poorly timed meme about a disgruntled cat doesn't constitute a strategic masterplan. Markets shift faster than your Peloton leaderboard, and Sun Tzu's tactics are about as useful as trying to navigate rush hour with a map dating back to Roman times, but then, even that’d be more advanced than old Sunny.

Think about it. Your competitors aren't camped out in dimly lit war rooms, poring over dusty scrolls plotting your demise. They're glued to their smartphones, deciphering customer sentiment on TikTok and brainstorming the next viral marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term campaign. Sun Tzu might preach meticulous planning, but in today's world, agility and adaptability are the keys to staying ahead of the curve. It's about pivoting faster than a yoga instructor on double espresso.

The spot where we intend to fight must not be made known.

— Sun Tzu | The Art of War ⚔️ (@QuoteSunTzu) March 7, 2024

The first rule of Fight Club is, we don't talk about Fight Club.

Know Thyself

Now, I can hear you muttering about "knowing your strengths and weaknesses." Sure, that's a decent takeaway, but honestly, at your age you should have a pretty good grasp of those already. Sun Tzu isn't going to enlighten you that Brenda in accounting is an Excel genius but struggles with public speaking. Invest in some decent HR software instead – it'll be far more insightful (and less likely to contain typos).

To know your Enemy, you must become your Enemy.

— Sun Tzu | The Art of War ⚔️ (@QuoteSunTzu) March 6, 2024

The copyright lawyers love this one.

Let's also address the gender imbalance in the room. Sun Tzu was a man, writing in a very masculine era. And frankly, the business world has thankfully evolved beyond the testosterone-fueled "dominate or be dominated" mentality. Collaboration, empathy, and emotional intelligence are the new power tools. While Sun Tzu might advise you to crush your rivals, wouldn't it be more strategic to build strategic partnerships and create a win-win situation for everyone? After all, a rising tide lifts all boats, and wouldn't you rather have a loyal customer base than a string of Pyrrhic victories that leave everyone exhausted and broke? Now Pyrrhus, Pyrrhus was a real genius, go read about him, he was into his elephants long before Hannibal was a twinkle in his father’s eye.

Catchy One-Liners

Sure, Sun Tzu might have some interesting proverbs, but catchy one-liners don't translate to sustainable business practices. Instead of trying to "deceive a hundred times," how about focusing on building trust and fostering long-term client relationships? After all, wouldn't you rather have a reputation for integrity than a string of shady deals that leave a trail of disgruntled partners in your wake?

If he is taking his ease, give him no rest.

— Sun Tzu | The Art of War ⚔️ (@QuoteSunTzu) March 4, 2024

Prepare for arguments in the breakroom.

The bottom line? Sun Tzu's Art of War belongs on a shelf, not competing for space with your latest industry report. Invest in data analytics, emotional intelligence training, and maybe a subscription to a decent business magazine with articles that go beyond "The Power of Positive Thinking". Those resources will do far more to help you navigate the complexities of the modern marketplace than a book written before the invention of trousers (or, more importantly, comfortable business casual attire).

Oh, Go On Then

But, if you’re absolutely insistent on getting a little warfare or strategy into your business practices, at least go off-piste ever so slightly and get “On War” by Carl von Clausewitz. Alternatively, if you see yourself as anti-establishment, or as a “rule breaker”, perhaps Mao Tse-tung’s “Little Red Book” (workers of the world unite!) would also work. Then, of course, there’s Machiavelli’s “The Prince”. But remember, all these people became famous for war, death and killing.

Perhaps bin it and instead read something a little more … focused? I hear “Steve Jobs” by Walter Isaacson’s worth a look.

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