Twitter after One Year of Musk - Down, Down, Down

In the grand saga of Twitter's transformation under Elon Musk, it's time for a sardonic toast to a wonderful first year.

Musk, ever the interesting character, celebrated this milestone by bringing a sink into Twitter's headquarters. OK. We're not quite sure why, but his arrival was heralded on the platform.

So, what's the verdict after one year of Musk's Twitter reign? Well, let's delve into the numbers.

Global app downloads plummeted by 38% from October 2022 to September 2023 according to Axios. That could have something to do with the rebranding disaster.

Global traffic saw a decline of 14%, as per SimilarWeb.

According to Sensor Tower, users seem to be giving X a chilly reception, spending 2% less time on the platform. Oddly enough, Apptopia reports an uptick in screen time for active users.

In a less that cheerful revelation, US ad revenue took a nosedive, plummeting by a whopping 60%. Musk reluctantly acknowledged this downfall last month.

What's the source of this digital turbulence? Well, it seems the surge in hate speech, misinformation, and technical hiccups during Musk's tenure played a role in waning interest. The X rebrand and the befuddling changes to the elusive blue check mark probably added to the chaotic mix.

All in all, it hasn’t been a great year.