A former LMAX executive has launched a sports Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term consultancy firm for FX and cryptocurrency firms. Sunny Singh announced today that he will be the CEO of Van Hawke sports that aims to connect FX and cryptocurrency firms to athletes and sports teams through sponsorship deals.

The connection between FX firms and sports teams is nothing new. As Finance Magnates reported, AvaTrade set up a sponsorship deal with Manchester City Football Club this February. Just last week, Robert Ophele, the president of the Autorité des marchés financiers, a French regulator, spoke disparagingly about Plus500’s sponsorship of Atletico Madrid - a Spanish football team.

An industry first

FX companies may have been sponsoring different sports teams and individuals for some time, but Singh’s company is a first for the industry. Van Hawke will be the only company in the world that caters specifically to the FX and crypto sports sponsorship markets.

Commenting on his decision to start the firm, Singh said: “We are delighted to dedicate the services of Van Hawke Sports to the FX and Cryptocurrency communities. Never before has an agency of this type focused their expertise specifically to assist firms operating in such markets as dynamic and unique as these.”

Singh will launch Van Hawke having spent over a decade in the FX industry itself. Most recently he spent six years as a senior marketing manager for the LMAX Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term, a London based multilateral trading facility for FX trading. Prior to this, he was Head of Marketing for Hantec Markets and ODL securities.