What The Twitter IPO Can Mean For Brokers

With Twitter potentially IPO-ing at $12.6 billion this event is sure to generate a lot of interest in trading the stock. While some brokers use this moment to offer the stock in the grey market (and attract some attention as a result) others will be able to offer the stock as a CFD or other trading product when it debuts. There will still be plenty of time to use it to generate new clients and brokers can drive client Acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term by way of advertising the IPO.

eToro has long been a follower of this tactic, showing Apple, Facebook and others in advertising as a way to generate new business. This can be done prior, during and after such an event but will perhaps be most interesting around the time of the IPO itself. Here’s an example of a FB ad they run:

In our experience this tactic will be mostly interesting for brokers focussing on small clients trading Equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term but with some creativity most brokers can gain from doing something around this event and others like it. Marketing specific products is something that is not very common in the industry and could well be a nice differentiator.

Let me know in the comments if you see any other nice examples of marketing the Twitter IPO!