With Twitter potentially IPO-ing at $12.6 billion this event is sure to generate a lot of interest in trading the stock. While some brokers use this moment to offer the stock in the grey market (and attract some attention as a result) others will be able to offer the stock as a CFD or other trading product when it debuts. There will still be plenty of time to use it to generate new clients and brokers can drive client Acquisition by way of advertising the IPO.
eToro has long been a follower of this tactic, showing Apple, Facebook and others in advertising as a way to generate new business. This can be done prior, during and after such an event but will perhaps be most interesting around the time of the IPO itself. Here’s an example of a FB ad they run:
In our experience this tactic will be mostly interesting for brokers focussing on small clients trading Equities but with some creativity most brokers can gain from doing something around this event and others like it. Marketing specific products is something that is not very common in the industry and could well be a nice differentiator.
Let me know in the comments if you see any other nice examples of marketing the Twitter IPO!
