Deutsche Börse Appoints Ingrid Haas to Lead Communications and Marketing Role

Deutsche Börse Group has made its newest senior hire in 2018, adding Ingrid M. Haas to its communications and Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term department. Ms. Haas will step into the new role next month on February 15, with responsibility for the group's Communications and Group Marketing departments.

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The hire represents the addition of an experienced communications expert in Germany for Deutsche Börse. Ms. Haas comes over to the marketplace operator after a lengthy background in domestic communications and management roles. This includes the installment of her own communications consultancy.

Prior to this position she worked as the Head of Corporate Affairs with Vodafone Germany for over three years dating back to 2014. In addition, she has held multiple senior level roles at Gruner+Jahr Wirtschaftsmedien and RTL Television, part of a career extending to 1993, according to information made public on her Linkedin profile.

In her new role at Deutsche Börse, she will be reporting to the group’s CEO Theodor Weimer. Her focus will be on managing the two departments.

“We are gaining an experienced professional and recognised expert in all areas of communications in Ingrid Haas. I have no doubt that she will be a great asset to Deutsche Börse, and look forward to working with her,” explained Mr. Weimer in a statement on the appointment.

Ms. Haas commented: “I find Deutsche Börse Group a very exciting company. I look forward to working together with my team to shape Deutsche Börse communications.”