There has been a reshuffling in the Australian trading industry, with Angelo D'Alessio becoming the Chief Marketing Officer at TradeMax Group, Finance Magnates has learned exclusively.
IC Markets switch
D'Alessio took on his new role on the 15th of April, 2020, and is based in Sydney, Australia. In order to take on his new position, he left his role as Chief Marketing Officer at IC Markets. As Finance Magnates also reported exclusively, Andrea Faleburle replaced D'Alessio, joining IC Markets as the Head of Marketing.
As the Chief Marketing Officer, D'Alessio will be responsible for overseeing the planning, development and Execution of the Group marketing and advertising initiatives. His main responsibility will be to increase TradeMax’s reach and customer Acquisition out of China and put in place successful marketing for the entire organisation.
Speaking to Finance Magnates on his new role, D'Alessio said: “TradeMax has done an excellent job in China and this has allowed the company to lay the foundation to go to the next level and become one of the new market Leaders.
“Since my first chat with them, I immediately realised that TradeMax has everything it takes to be the new benchmark in the CFD trading industry (and not only), I’m intentionally vague here.
“With new resources, new offerings and a new marketing strategy, you definitely want to stay tuned and see what TradeMax has to bring you in the near future.”
D'Alessio has spent more than a decade working in sales and marketing. In his most recent position at IC Markets, he spent nearly three and a half years working as the Chief Marketing Officer.
Prior to this, he has held a number of different marketing roles, such as Digital Marketing Consultant at Madkoo, Digital Marketing Manager at Criniti's and Marketing Coordinator at ITS Management. D'Alessio started off his career in Italy in 2007, working as a sales assistant to Vodafone.
D'Alessio left IC Markets to pursue new challenges
When asked why he left IC Markets, D'Alessio explained: “IC Markets represents a key chapter of my career: over the last 4 years, we have reached an extremely high level of success. No one can tell if this is the highest point or not, only the future will tell us.
“The thing is that it is very easy for company leaders to feel satisfied when things are going well, they might end up lowering their guard against the competition, being less open to change, becoming rigid in their thinking and, eventually, believing that the other players will never get to the point where they (the industry leaders) are… You become, let’s say, too confident.
“I am always in need of new challenges and I also need to be in an environment that welcomes change and experimentation, and I didn’t want to fall into the trap of confidence, so I decided it was time for me to look for a new place where I could learn more, hopefully replicate the level of success achieved in my previous experience and eventually do even better than what we did in IC Markets.
“I am confident that we will, and I wish IC Markets a lot of luck and a bright and prosperous future,” he added.
In response to D'Alessio's comments, the management of IC Markets told Finance Magnates: "IC Markets wish him the best of luck in this new professional endeavour."
