Exclusive: Dominic Poynter Joins Axiory as Marketing Director

Dominic Poynter, a marketing veteran with years of experience within the brokerage space, has become the Marketing Director of Axiory, Finance Magnates has learned exclusively.

Axiory and Poynter both confirmed the new position to Finance Magnates. As the Marketing Director, Poynter will be focusing on establishing Axiory as the go-to broker for international investors. He took on the role in mid-April of 2020 and is based in Cyprus.

Speaking to Finance Magnates on his motivation to join Axiory, Poynter said: "I decided to join Axiory due to the exceptional plans for the future and the genuine commitment to place both customers and people first, providing investors with an outstanding experience and trading venue. I am both proud and honored to join the family."

"My role since mid-April, as Marketing Director, is to lead the marketing department and brand forward, setting the strategy and pace, introducing Axiory to new markets, audiences, and territories."

Poynter joins Axiory with FX and CFD experience

Poynter joins the foreign exchange (forex) broker with two decades worth of experience in sales and marketing positions. Since 2004, his roles have mainly revolved around financial services. His experience includes the promotion of mortgages, loans, credit cards, banking, and since 2010 he has exclusively promoted Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs.

Prior to his new role, Poynter was at NAGA Markets, where he was the Head of Affiliate Marketing and Sales. As Finance Magnates reported, he was previously employed at Positiva Markets, otherwise known as ATFX Global Markets, a specialized multi-asset brokerage in FX, precious metals, indices, and commodities. Here he was Head of Marketing in Limassol, Cyprus, and held the position for more than a year.

During his career, Poynter has also been the Director of Marketing Operations at easyMarkets, where he led the internal market operations at the broker and worked closely with the CMO to formulate strategy and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term.

Within the industry, he has worked at ForexTime Ltd (FXTM) as its Head of Online Marketing and at FxPro Financial Services, where he was the Website Manager for nearly three years. Poynter first entered into the sales and marketing space in 1998 when he became a Sales Manager at London motorcycle dealership, First Bike Ltd.