Exclusive: Industry Veteran Nicc Lewis Launches a Marketing Agency

Last week we reported on Nicc Lewis' departure from the role of CMO at Leverate, in what was truly the end of an era. Now Finance Magnates can report that he is already working full speed on his next step, which is establishing a new venture - his own Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term agency.

The new firm, called Expozive, will offer marketing and marcom services to firms, and will target both corporate and retail audiences. "Having spent years in B2B and B2C Marketing, I have gathered a large amount of knowledge and expertise. I have developed methods that drive results and the time has come to go independent and offer my expertise on a wide scale," he said to Finance Magnates.

The agency will offer consultancy services in the fields of marketing, expo management and outsourcing, as well as marcom services such as content marketing, branding and PRs.

Lewis also intends to harness his diverse background to target various industries: "I obviously have strong ties and reputation from the past 4 years with the Financial Trading industry and I intend to work with this sector. I also have a background in gaming, mobile and even fashion which means I am open to other sectors as well."

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Lewis worked at Leverate, a Technology Provider Technology Provider A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro Read this Term specializing in brokerage solutions for the financial services industry, for four years. He was known for his on-stage appearances in various panels and workshops at numerous industry conferences.

Leverate was Lewis' first stop in the financial industry. Prior to that, he obtained substantial experience in the online world. Most of his experience in terms of time was gained at Spiral Solutions, a performance marketing company, where he worked for almost 10 years, from December 2002 through to August of 2012. He eventually became the company’s VP of Gaming Business Solutions.