Exclusive: CMC Markets' Group Head of Marketing Parts Ways with Company

CMC Markets’ longtime Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term specialist Leandra McPhillips has parted ways with the group, Finance Magnates has learned. Her departure from the FX, CFDs and spread-betting provider marks the end of a nearly decade-long stint that saw her elevated to Group Head of Marketing in 2012.

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For the entirety of her tenure with the firm, Ms. McPhillips was based out of London, having originally joined the group back in 2008 as a Client Retention Manager from Saxo Bank. In her first role at CMC Markets she helped design and implement a client retention and reactivation strategy for the company, whilst improving client lifecycle touch points and brand engagement.

This paved the way for a promotion to its Head of Partners Marketing, which saw her focus on B2B marketing while emphasizing institutional sales and relationship management teams for over two years. Additionally, she worked as CMC’s Head of UK Partners in 2011 – in this capacity she was responsible for the group’s introducing broker and white label business in the Europe, Middle East, and Africa (EMEA) region.

Her most recent role however was as CMC’s Group Head of Marketing, which she was promoted to in 2012. For the past five years she held global responsibility for the company’s marketing in such areas as strategic planning, campaign development, and marketing budgets. It is unclear who will be succeeding Ms. McPhillips or where her next stop will be.

Finance Magnates has reached out to CMC Markets for additional information on Ms. McPhillips’ replacement, but the company declined to elaborate on the matter.