Former CMC Veteran Leandra McPhillips Joins Global Reach Partners

The financial services industry continues to see a shakeup of personnel, with Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term specialist Leandra McPhillips landing at Global Reach Partners. The former CMC Markets veteran steps into a familiar role as the group’s Head of Marketing, Finance Magnates has learned.

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Ms. McPhillips only recently parted ways with CMC Markets, leaving last month following a decade-long career with the FX, CFDs and spread-betting provider. In her new role she will continue to be based out of London. She joins the group with immediate effect.

Ms. McPhillips has been in the marketing space for over a decade, with the majority of her career taking place at CMC Markets. Most recently, she worked as its Group Head of Marketing, which she was promoted to in 2012. For the past five years she held global responsibility for the company’s marketing in such areas as strategic planning, campaign development, and marketing budgets.

She originally joined CMC Markets back in 2008 as a Client Retention Manager from Saxo Bank. In her first role at CMC Markets she helped design and implement a client retention and reactivation strategy for the company, whilst improving client lifecycle touch points and brand engagement.

This paved the way for an eventual promotion to CMC’s Head of Partners Marketing, which saw her focus on B2B marketing while emphasizing institutional sales and relationship management teams for over two years. Additionally, she worked as CMC’s Head of UK Partners in 2011 – in this role she was responsible for the group’s introducing broker and white label business in the Europe, Middle East, and Africa (EMEA) region, according to information made public on her Linkedin profile.