Optimove, a marketing solutions provider, announced on Thursday that it has acquired DynamicMail from PowerInbox. As the name suggests, DynamicMail provides software solutions for Marketing emails.

Commenting on the move, Optimove CEO Pini Yakuel, said: "The Acquisition of DynamicMail strengthens Optimove's existing email capabilities and provides advanced email solutions for smart marketing teams."

Optimove was co-founded by Yakuel and Shachar Cohen in 2009. The firm, which has offices in London, New York, and Tel Aviv, provides a set of marketing software solutions that enable users to gain data insights into their clients’ activities and improves conversion rates.

A welcome addition to a growing firm

DynamicEmail’s software uses real-time data to optimize marketing emails. For example, an email sent using their service could be set to not show a product that goes out of stock between the time an email is sent and the time it is opened by a recipient. It can also personalize emails so that products or services that would be of unique interest to an individual are included in emails they receive.

The acquisition of DynamicEmail will be another string in Optimove’s bow as the firm seeks to provide a set of cross-platform solutions for marketers. Yukiel noted that the acquisition would provide “additional acceleration in an already existing momentum of the company's growth.”

DynamicMail’s General Manager, Shefa Weinstein, will be joining Optimove along with ten other DynamicMail employees. She claimed that the two firms would fit well together and said she looked forward to starting to work in her new role with Optimove.