Day 2 Recap of iFX EXPO: Regulation and Marketing Trends to Define 2018

The second day of the two-day iFX EXPO in Limassol Cyprus has concluded, having seen over 3,000 attendees. With the industry’s leading executives, brokers, IBs, and personnel in attendance, the conversation shifted to several unique panel topics, including an emphasis on marketing and regulations in the FX and cryptocurrency industry.

The event was hosted by Finance Magnates and Conversion Pros along with the University of Nicosia. After a successful day one, the second and final day of the iFX EXPO focused more extensively on a combination of both marketing and regulatory discussions, workshops, and panels.

This was on full display during the first-panel discussion of the day, which dealt with the rapid shift in the regulatory space in 2018. ESMA, GDPR, and MiFID II were both the main drivers, though the panel also focused on advertising bans as well and their respective impact.

Barnea & Co.'s Zvi Gabbay's on regulation at iFX EXPO - "Technology is challenging regulation as we know it” #ESMA #Mifid2 #GDPR #regulations #technology #ifxexpo18 @iFXEXPO pic.twitter.com/O9kNbu90AN

— Finance Magnates (@financemagnates) May 24, 2018

Is Cyprus becoming too expensive for regulation?

With the iFX EXPO in Cyprus, the topic during the morning panel session invariably shifted to regulation in CySEC CySEC The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision Read this Term. The industry has grappled with a wide range of changes, brought on of course by ESMA’s bombshell Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term restrictions.

Coupled with GDPR as well as the long-awaited implementation of MiFID II, brokers and venues have much more compliance measures to jostle in 2018 than ever before. This was on full display during the panel discussion, though several different drivers were making their mark entirely, namely technology.

Is regulation in Cyprus becoming too expensive? “Australia is becoming the jurisdiction of choice and very lucrative” #ESMA #regulations #FX #ifxexpo18 @amiforex pic.twitter.com/vrGpP7kk8y

— Finance Magnates (@financemagnates) May 24, 2018

Marketing recap

Marketing in the financial services industry was hit by a tsunami when internet and social media giants restricted the advertising of key asset classes. With FX, CFDs, and cryptos now under greater scrutiny, a panel of marketing specialists debated what the best way forward was in a new playing field.

Where is marketing headed amidst new regulations? “We are having to look at new ways to generate content to grab attention” - Contentwork's Creative Director, Charlotte Day #marketing #regulation @_contentworks pic.twitter.com/k6VwfzxSFD

— Finance Magnates (@financemagnates) May 24, 2018