Exclusive: BP Prime Hires New Senior Execs in Sales, Operations and Marketing

BP Prime has appointed new executives to three senior positions at the company. The brokerage has appointed a new Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer, a new Head of Operations and a new Global Head of Sales. Commenting on the matter, the CEO of the firm, Francesco Porcu said: “These appointments are a sign of our intent to grow as a company and to enhance the service we provide our customers.”

As the market is shifting gears due to the new regulatory environment created by the ESMA, so are industry players. The brokerage established its BP Prime brand last year and appointed Markos Tigselma as Head of Sales.

Chief Marketing Officer

Perry Braun is appointed as Chief Marketing Officer and brings a wealth of marketing experience working on brands such as Sony, Nokia, Adidas & Harveys the Furniture Store. Recently he has been involved in consulting within financial services, delivering customer-centric projects for Interactive Investor and Infinox Capital.

As Chief Marketing Officer, Perry will be responsible for leading the BP Prime brand and performance marketing strategies to ensure active traders are aware of the BP Prime proposition.

Head of Operations

Owen Purssell is appointed as Head of Operations and comes with vast amount broker experience, including, ODL Securities, Alpari, and GKFX, to name a few. His combination of retail and institutional broker management experience will see him deliver synergies within the firm.

Pur elaborated on the state of the market: “There’s been a huge shift over the past decade, traders expect more from brokers, including multi-platform thinking, simple user experience and interface and above all great client management.”

Head of Sales

Finally, David Herbert-Saez joins as the Global Head of Sales at BP Prime. David has been in the Retail FX and CFDs business for seven years and before that worked within the investment banking sector for over 11 years at various financial heavyweights including Citigroup and BNP Paribas.

He began his career at Bear Stearns within a middle office operational role, moving on to a trade support role within BNP Paribas. He joined ETX Capital in 2012 as a conversion team manager building the global sales team before moving on in 2015 to Capital Index to Sales Manager Role to create there global sales desk.

“BP Prime are developing some very interesting products for a wide variety of clients. With the recent changes in regulations within the market, I believe in the industry is *Prime* for a boutique brokerage such as ourselves to grow, while still offering exemplary customer service, fast Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and competitive spreads,” David elaborates.