Exclusive: UFX’s Andrés Iniesta Continues to Lead Marketing Effort in 2018

Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term brokerage UFX.com has kicked off a new ad campaign in 2018, led by its brand ambassador Andrés Iniesta. As one of the world's most well-known football stars, Mr. Iniesta is featured in UFX.com’s new commercial, encouraging individuals to launch a new account with the group.

Discover credible partners and premium clients at China’s leading finance event!

[gptAdvertisement]

Mr. Iniesta has been featured prominently with UFX.com since July 2017, when the company onboarded him as its brand ambassador and main faces, promoting its image. Mr. Iniesta is a superstar in Spain, with a highly decorated career spanning two decades. In nearly seven months in the role at UFX.com, he has served as an integral piece of the broker’s marketing efforts.

Dennis de Jong, Managing Director of UFX.com, commented exclusively to Finance Magnates: “Mr. Iniesta has been a key component of our marketing campaign in his role as brand ambassador. We look forward to him being the face of our Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term in 2018, attracting new traders across the continent.”

“The same principles apply in trading, and we want to inspire people to follow similar values that Andrés uses in football – determination, excellence and devotion – which can help them to try something new and exciting,” he explained.

The commercial features Mr. Iniesta in a somewhat unfamiliar setting, suiting up with an American football team. The inclusion of the sport is somewhat unique amongst brokers, which has maintained a more mainstream setting in traditional football.

Indeed, sports sponsorship deals are popular trend amongst retail brokers, as they are an enticing way to raise brand awareness of the FX, CFDs, and binary options industries. The industry has seen a wide range of marketing deals signed with football, rugby, and racing teams, especially in Europe.

The method has proven to be highly successful, as the sponsorships cut through the clutter and expose the brand to far more people than a publication or even above the line advertising ever could.

On Mr. Iniesta’s part, his contract with UFX.com is for a duration of two years, with an option to extend to three years. He has already managed to help promote the company’s image, while presenting a fresh take on its trading accounts.

“I was thrilled to be a part of the latest UFX ad campaign. It’s always great to be able to try something new and I hope it encourages people to do the same – there’s a first time for everything,” explained Mr. Iniesta.