Paid marketing campaigns are competitive and costly, but prop trading firms ads do not face as many restrictions as retail FX and CFD brokers.
And also: which social platforms have the best organic growth results?
Trader-funded firms (TFFs), popularly referred to as prop trading firms (although this is technically incorrect), are fortunate to have access to a rather wide array of marketing strategies and tools, primarily because they are incorporated as non-financial entities. Marketing, particularly paid marketing, is a highly accessible field for them, largely because there are very few advertising restrictions on major platforms such as Google Ads and Meta (Facebook and Instagram).
The legal and customer success teams at Google Ads generally have limited understanding of FX and CFD regulations. Every FX and CFD industry marketer I've spoken with (both B2B and B2C) has encountered problems with them at some point, often over trivial issues.
The surge in popularity of TFFs correlates directly with the decline of start-up brokerages due to legal and technological constraints. Therefore, it's no surprise that marketing for TFFs is often likened to the early, unruly days of binary options and FX.
The Tactics of Heavy Bot-Spamming
I firmly believe that every business should commit to a proper, long-term marketing strategy. However, many TFF founders lack patience, and concepts such as building awareness, capturing interest, establishing trust, and demonstrating strong performance records are frequently overlooked in favor of quick, spammy campaigns. These include bot-driven Facebook, Telegram, and WhatsApp campaigns, and fake groups that impersonate established TFF influencers and companies.
Does heavy bot-spamming work? I would be lying if I said no. It does work, but only for a maximum period of 1-2 months and in certain regions.
The biggest downside is the damaged reputation and the inability to sustain future growth, as these spammy techniques are short-lived. The same applies to large, short-term paid Google campaigns that are often discontinued within the same 1-2 months because they are not sustainable in the long term.
Overall, the lack of planning is very common among retail FX and CFDs brokers, and this issue is even more prominent with TFFs.
A Look into the Data
Even a simple domain overview of TFF websites can reveal a wealth of data about those companies' marketing tactics. Unfortunately, retail traders rarely conduct these checks.
Here is an example of consistent organic growth of one established TFF.
When it comes to newly-created TFFs, the paid efforts to grow the businesses are very clear. Most of them heavily invest in paid ads to trigger organic traffic.
Newly-created TFF 1: There was a heavy
investment in paid ads for a couple of months that along with other marketing
campaigns triggered organic growth as well. This firm continues to invest in paid marketing at a more sustainable pace.
Newly-created TFF 2: This company had two sprints with paid advertisements, and both worked. The later was strategically timed when the organic growth was plateauing, which gave it a push higher.
Newly-created TFF 3: The paid marketing strategy of this TFF did not translate to organic growth. However, it is to be noted that this TFF was affected by the MetaQuotes' “grey-label cancelling spree.”
Newly-created TFF 4: Here is one of my favourites: this TFF is a one of few
firms that benefited from “prop firm crisis” as they have own MetaTrader5 license. They
also have socially active founders and a decent organically created community of traders that attributed to the growth.
The trends in these charts are so prominent that even a non-marketer can spot the differences.
The Right Way to Market TFFs
There is no doubt that the TFF industry is now somewhat crowded, bringing a challenge to organic growth for new players. Paid ads work as long as they are strategically planned and coordinated with organic growth.
Some of the basic marketing strategies a newly-created TFF must establish are:
Mobile-optimized website with live support
CRM
Mass emailing tool of any kind
Non-spammy content for Twitter and Discord (or Instagram; depends on the region)
Experienced and energetic community manager
Apart from the bare minimum basics, the TFFs must apply some other most common marketing strategies as well. Some of them are the following:
1. Video reviews have the highest conversion rates, especially
when the influencer gets the % from the sales (to be fair, there are fewer of
these in 2024). TFFs must produce YouTube Ads and organic
educational videos.
2. Influencer marketing is ideally structured around paid dedicated content, including short and long-form
videos, reels (Instagram, YouTube) and written posts. TFFs must consider such market avenues.
3. TFFs should explore traffic routing and
partnerships with FX-focused educational portals of all kinds.
4. TFFs must have strong referral programs: keep in mind the average
referral among 100 TFFs is 15%. Interestingly enough, while many TFFs
desire to onboard retail IBs as referral partners, it is often not possible as
rebates are not attractive enough compared to retail FX.
5. Community building/social selling is another key marketing channel.
For TFFs, these communities are often structured around socially active
Founders who are traders at heart.
However, no marketing efforts go without errors, and TFFs are no exception. From what I have seen, the most common mistakes TFFs make are:
Not running basic CAC analysis.
Not having an established trader community of some sort prior to the launch, hoping that paid ads will drive 500+ clients in the first month (in reality, they will not, not in 2024).
Not having retention programs in place. The average trader has at least 3 funded accounts at competing companies.
Not investing in quality educational content and, instead, actively using AI-generated blurbs, often entirely copied from established firms’ websites, along with the use of flashy laughable 80' style images, videos, and slogans.
Fully relying on one trading platform (a costly mistake many realised earlier this year).
From what I have seen, YouTube and TikTok probably have the best organic growth results. Further, quite a few TFFs have organically grown because of the active presence of their founders on Twitter and TikTok, who have decent trading experience and are capable of producing decent content.
Download the TFF Marketing Checklist along with the data insights on aggregated social stats of 100 trader-funded firms (it includes the top 6 social platforms, volumes, who takes on the majority of market share, 3 months organic traffic stats, and more).
Trader-funded firms (TFFs), popularly referred to as prop trading firms (although this is technically incorrect), are fortunate to have access to a rather wide array of marketing strategies and tools, primarily because they are incorporated as non-financial entities. Marketing, particularly paid marketing, is a highly accessible field for them, largely because there are very few advertising restrictions on major platforms such as Google Ads and Meta (Facebook and Instagram).
The legal and customer success teams at Google Ads generally have limited understanding of FX and CFD regulations. Every FX and CFD industry marketer I've spoken with (both B2B and B2C) has encountered problems with them at some point, often over trivial issues.
The surge in popularity of TFFs correlates directly with the decline of start-up brokerages due to legal and technological constraints. Therefore, it's no surprise that marketing for TFFs is often likened to the early, unruly days of binary options and FX.
The Tactics of Heavy Bot-Spamming
I firmly believe that every business should commit to a proper, long-term marketing strategy. However, many TFF founders lack patience, and concepts such as building awareness, capturing interest, establishing trust, and demonstrating strong performance records are frequently overlooked in favor of quick, spammy campaigns. These include bot-driven Facebook, Telegram, and WhatsApp campaigns, and fake groups that impersonate established TFF influencers and companies.
Does heavy bot-spamming work? I would be lying if I said no. It does work, but only for a maximum period of 1-2 months and in certain regions.
The biggest downside is the damaged reputation and the inability to sustain future growth, as these spammy techniques are short-lived. The same applies to large, short-term paid Google campaigns that are often discontinued within the same 1-2 months because they are not sustainable in the long term.
Overall, the lack of planning is very common among retail FX and CFDs brokers, and this issue is even more prominent with TFFs.
A Look into the Data
Even a simple domain overview of TFF websites can reveal a wealth of data about those companies' marketing tactics. Unfortunately, retail traders rarely conduct these checks.
Here is an example of consistent organic growth of one established TFF.
When it comes to newly-created TFFs, the paid efforts to grow the businesses are very clear. Most of them heavily invest in paid ads to trigger organic traffic.
Newly-created TFF 1: There was a heavy
investment in paid ads for a couple of months that along with other marketing
campaigns triggered organic growth as well. This firm continues to invest in paid marketing at a more sustainable pace.
Newly-created TFF 2: This company had two sprints with paid advertisements, and both worked. The later was strategically timed when the organic growth was plateauing, which gave it a push higher.
Newly-created TFF 3: The paid marketing strategy of this TFF did not translate to organic growth. However, it is to be noted that this TFF was affected by the MetaQuotes' “grey-label cancelling spree.”
Newly-created TFF 4: Here is one of my favourites: this TFF is a one of few
firms that benefited from “prop firm crisis” as they have own MetaTrader5 license. They
also have socially active founders and a decent organically created community of traders that attributed to the growth.
The trends in these charts are so prominent that even a non-marketer can spot the differences.
The Right Way to Market TFFs
There is no doubt that the TFF industry is now somewhat crowded, bringing a challenge to organic growth for new players. Paid ads work as long as they are strategically planned and coordinated with organic growth.
Some of the basic marketing strategies a newly-created TFF must establish are:
Mobile-optimized website with live support
CRM
Mass emailing tool of any kind
Non-spammy content for Twitter and Discord (or Instagram; depends on the region)
Experienced and energetic community manager
Apart from the bare minimum basics, the TFFs must apply some other most common marketing strategies as well. Some of them are the following:
1. Video reviews have the highest conversion rates, especially
when the influencer gets the % from the sales (to be fair, there are fewer of
these in 2024). TFFs must produce YouTube Ads and organic
educational videos.
2. Influencer marketing is ideally structured around paid dedicated content, including short and long-form
videos, reels (Instagram, YouTube) and written posts. TFFs must consider such market avenues.
3. TFFs should explore traffic routing and
partnerships with FX-focused educational portals of all kinds.
4. TFFs must have strong referral programs: keep in mind the average
referral among 100 TFFs is 15%. Interestingly enough, while many TFFs
desire to onboard retail IBs as referral partners, it is often not possible as
rebates are not attractive enough compared to retail FX.
5. Community building/social selling is another key marketing channel.
For TFFs, these communities are often structured around socially active
Founders who are traders at heart.
However, no marketing efforts go without errors, and TFFs are no exception. From what I have seen, the most common mistakes TFFs make are:
Not running basic CAC analysis.
Not having an established trader community of some sort prior to the launch, hoping that paid ads will drive 500+ clients in the first month (in reality, they will not, not in 2024).
Not having retention programs in place. The average trader has at least 3 funded accounts at competing companies.
Not investing in quality educational content and, instead, actively using AI-generated blurbs, often entirely copied from established firms’ websites, along with the use of flashy laughable 80' style images, videos, and slogans.
Fully relying on one trading platform (a costly mistake many realised earlier this year).
From what I have seen, YouTube and TikTok probably have the best organic growth results. Further, quite a few TFFs have organically grown because of the active presence of their founders on Twitter and TikTok, who have decent trading experience and are capable of producing decent content.
Download the TFF Marketing Checklist along with the data insights on aggregated social stats of 100 trader-funded firms (it includes the top 6 social platforms, volumes, who takes on the majority of market share, 3 months organic traffic stats, and more).
Anya is a freelancer FX Consultant and has her own e-learning and consultancy group - FXUncensored. Over the past 14 years, she has held executive positions at leading financial and technology firms in the Capital Markets Industry, including VP of Sales and Marketing at Advanced Markets, Sales Executive at Fortex, and Sales and Marketing Manager at Boston Technologies. She consulted dozens of prop trading firms, FX brokers, and funds on all business aspects, from operational setup and product-market positioning to strategic planning and acquisition.
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Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
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FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
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FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
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The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24