B2Broker’s $1.5m on Expo Marketing in 2021 Achieves Record Results

Expo attendance is a big investment and a must for any fintech provider. B2Broker is no exception where little expense is spared when it comes to exhibiting the company’s products and services.

In fact, the company racked up expenses totaling a hefty $1.5m in 2021 on its expo activities which the company sees as a very powerful marketing tool. B2Broker purposely chooses to have a major presence at all leading Forex, Crypto and Blockchain industry events and explains the reasons why.

A Powerful Marketing Tool

For B2Broker, participating at expos involves a number of elements, from acquiring booth space and securing sponsorship, to preparing for keynote speeches and taking part in panel discussions. Each aspect provides a platform to promote our products and services and announce news about upcoming launches to visitors who come from far and wide, some of whom may have limited knowledge of B2Broker.

Of course, expo participation also offers us the opportunity to meet existing, as well as potential customers, with the aim of obtaining leads in a face-to-face format. As every business knows, to win leads it is important to gain trust and clients trust you more when they can meet you in person.

The targeted nature of the expos we attend and audiences who visit is one of the main reasons that attendance reaps great results for us and this is reflected in the number of leads brought in during 2021 which totalled over 1,500, generating around 40% of sales in the same year.

There are also other reasons. As we found after our hectic 2021 schedule, our expo attendance proved to be a great opportunity for us to make a big entrance or ‘splash’ in our industry and gain direct access to clients who came along to assess the industry’s cutting-edge solutions under one roof, and convey to them our products and services, our branding, strong messaging and #1 market position in the industry. We always pride ourselves in maximising our exposure because with just 2 or 3 days to promote ourselves, our performance has to be high-impact.

Another important aspect for us both during the last year, and indeed at all expos, are B2Broker’s keynote speeches and occasional seminars presented by leading experts in our company which provide us with the opportunity to contribute as thought leaders in the industry. Our presentations last year exceeded all expectations and were all captured on video. The following example illustrates the great lengths we go to, to cover our expos and come away with a fantastic visual ‘sales tool’ that our clients can refer to again and again.

Not all the connections we make at the expos we visit culminate in lucrative leads. Some are with other visitors or exhibitors who can help our business grow through potential partnerships.

On a final note, we also consider participation at key global events as a chance to find out what our competitors or others in our field are doing. This is an important aspect of our attendance as we always strive to stay ahead of the competition and continually deliver cutting edge technology solutions.

Pre-Expo Preparation

Whilst our 2021 expo attendance yielded great results, preparing for our expos is always a well constructed plan accompanied by a combination of marketing, advertising and media promotion. It should come as no surprise that participating at an expo takes many months of planning. Thousands of man-hours of creative concepts, design, website content, email blasts, banner ads, and more, are part of the marketing mix that serves to achieve the best end-result possible from each expo. There’s also the sales side of things too and in this respect, our Sales team tries to make contact with as many clients as possible in advance to inform them that we’ll be there.

Furthermore, the lengthy logistics involved at the planning stage is no mean feat - from booking flights and accommodation to organising the technology & software aspects and prepping the sales team, it’s fair to say it’s nothing short of a mammoth task!

B2Broker also invests a lot of time ahead to ensure we stand out from other exhibitors. The way we do this is with a design that cannot fail to attract visitors to our booths. Just over a year ago, we rebranded B2Broker and our cryptocurrency processing B2BinPay, which included new designs across the board and overhauled websites. Our new booth design reflected the new elements introduced as can be seen in the following example.

Video Coverage and Expo Reports

Work doesn’t stop at the preparation stage. Our video production team accompanies the expo team to every event where both our on-booth and off-booth activities are filmed. Each expo is long, hard work, and taken very seriously by the company, yet is exciting for everyone involved. Once our expos are concluded, we also ensure every visit is given editorial coverage by way of our show reports which are posted onto our website. Check out our video coverage and expo reports as follows:

Summary Event Diary 2021

May: iFX Expo Dubai

September: Forex Expo Dubai

October: iFX Expo Cyprus, Crypto Expo Dubai

November: Skolkovo Tech Week, Finance Magnates London Summit (FMLS)

Best of the Best

We closed out the year with a total of 6 great expos under our belt, each one a great achievement after making a firm breakthrough into new territories and meeting with numerous potential clients.

Two expos stand out for delivering over and above what we expected. The first of these was iFX Expo Cyprus which gave us the opportunity to gather an unanticipated number of leads for our products and services. Besides this, CEO Arthur Azizov’s keynote presentation entitled “New Trends in the Forex and Crypto Industries”, was exceptionally well received and goes down as one of the best presentations to date having received all-round positive feedback.

FMLS21 was also one of our main highlights of the year as we were not only thrilled to visit the UK where the B2Broker Group is now fully operational, but we won the much-coveted and prestigious FMLS award for Best White Label Solution Provider 2021. As well as being arguably our best expo of 2021, which once again brought in many quality leads, we took time out to film one of our most viewed and commented on videos yet in the style of Peaky Blinders.

Our presence at all our expos received a fantastic welcome overall and our products and services were enthusiastically received. All these elements contributed to the success of our entire 2021 expo schedule. We are looking forward to reaching out to more new clients at next year’s expos. Check out our coming expos for 2022.

Forthcoming Expos 2022

16 -17 February Forex Traders Summit Dubai

The Ritz-Carlton, Dubai International Financial Centre

22-24 February iFX Expo Dubai

Dubai World Trade Centre

16-17 March The Crypto Expo Dubai

Dubai Festival Arena

6 - 9 April BTC Miami

Miami Convention Center

7 - 9 June iFX EXPO Cyprus

Spyros Kyprianou Athletic Sport Center

24 - 25 June Wiki FX Asia

AsiaWorld-Expo

Final Word

Ultimately, expo participation is very important for B2Broker as it gives us the opportunity to expand our customer base since most attendees are potential clients who are interested in our industry and the products or services we offer. The scale of lead generation openings provided by exhibiting and being there in person to meet with visitors face to face, cannot be underestimated and justifies our substantial expenditure.