FMTV Interview: Marketing in Fintech

Marketing in the financial services industry can represent a wide range of challenges for brokers and individuals.

The industry has become increasingly cutthroat with many competitors offering varying degrees of services and products.

As such, it is difficult to consistently market to a client base that is also demanding more for seemingly less. The industry is constantly changing and with it comes the need to remain fluid and dynamic.

This includes Cyprus, which operates as a nexus for the finance industry. Finance Magnates spoke with Andreas Georgiou, Founder and Director at Convertico Media for his perspective on marketing and the delicate balance needed to both retain and acquire clients.

Shifting Industry

According to Mr. Georgiou, a key factor that has acted as a catalyst in the industry is Brexit Brexit Brexit stands for British Exit, or in reference to the United Kingdom’s decision to formally leave the European Union (EU) as declared in a June 23, 2016 referendum. In a more immediate sense, a tight vote and unexpected result helped drive British pound (GBP) to lows that had not been seen in decades.The day following the referendum, former Prime Minister David Cameron resigned from office where he was replaced by Theresa May, who later resigned from office on June 7th, 2019. Active Prime Minis Brexit stands for British Exit, or in reference to the United Kingdom’s decision to formally leave the European Union (EU) as declared in a June 23, 2016 referendum. In a more immediate sense, a tight vote and unexpected result helped drive British pound (GBP) to lows that had not been seen in decades.The day following the referendum, former Prime Minister David Cameron resigned from office where he was replaced by Theresa May, who later resigned from office on June 7th, 2019. Active Prime Minis Read this Term, which has led to the exodus of many brokers from the UK to elsewhere in Europe, such as Cyprus.

Consequently, there has been a much higher demand for quality marketing services by brokerages looking to either expand operations or set up shop.

Brokers have consistently been looking to apply for CySEC licenses as well, a must for operating.

This is where Convertico Media comes in, who specializes with marketing services in Europe. Mr. Georgiou himself has roots in the forex industry spanning over a decade.

He started as a marketeer, cutting his teeth at multiple brokerages. Seeing a gap in the market and sensing an opportunity, Mr. Georgiou and his partners ultimately founded Convertico Media.

The impetus for this partnership was the fact that many startup brokers could not adequately find a marketing agency that specialized in the forex industry.

Indeed, while there are many marketing venues in existence, not all speak the language of the industry, which can create obvious issues in both quality and execution.

At its core, Convertico Media caters to startups, with a service offering curated to helping these venues establish and grow operations. This has also come to include fintechs and payment service providers (PSPs), technology and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term providers, and others.

This has been the company’s mantra and focus for the past seven years. See what Convertico Media can do for you today by getting in touch.